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50 years of ITB Berlin: out of this world

The world’s largest travel trade show is celebrating its anniversary with trips around the world – an astronomy enthusiast from Berlin meets NASA astronauts at the Kennedy Space Center in Florida Happy birthday ITB Berlin! To mark the anniversary of the world’s leading travel trade show in 2016 ITB Berlin is visiting 50 travel destinations in cooperation with airberlin. Ambassadors of ITB Berlin are travelling around the world and picking up interesting, fascinating and unusual stories in encounters with the representatives of the various countries in question. For those who are interested the meetings can be followed under the heading of “From Berlin with Love“ at www.itb50.com, where new stories are published every week. All of these encounters will be recorded in a book which will be presented at ITB Berlin 2016. One of these journeys around the globe was to the Kennedy Space Center on Merritt Island, Florida, where Nicole Grabsch, an astronomy enthusiast, met former NASA astronaut Jon McBride. He talked about his space missions and the prospects for space tourism in the decades to come. Mr. McBride, what was your most amazing moment in space? Jon McBride: the first time I looked at planet Earth from space, 45 minutes after we had lifted off in Australia. I was totally overwhelmed. What did you miss most in space? I was so excited and happy about being there that I hardly missed anything. Why do so many people want to travel to outer space? The lure of being on the edge of our final frontier, in low earth orbit and beyond. If we had had a conversation in 1915 and I had told you then that I believed there would be a man on the moon by 1970 you would probably have said I was mad. Today, I say it is not unreasonable to imagine that by the end of the century we will have settled on Mars. Do you think space tourism is possible? I think it is possible within the next ten to twenty years. Will we be able to travel into space in the same way that we fly from one place to another? That depends on how strong our desire in the USA is for that to happen. Do we have the same leadership qualities and the same drive that President Kennedy did? Will we even do it at all? There is a guaranteed return of five to ten dollars for every dollar we spend. The determining factor is not cost. Instead it is priorities, initiative and resolve. How physically and psychologically fit must one be for space travel? Other than being reasonably healthy there are not many requirements for sub-orbital flight. In order to remain in space for a longer period of time you need to be in relatively good physical and mental shape. Size and physical strength are less important than intelligence and a logical mind. More information and interviews can be found online at www.itb50.com . In order to request an interview with ambassadors of ITB Berlin please contact Astrid Zand, zand@messe-berlin.de. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2016 will take place from Wednesday to Sunday, 9 to 13 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2016. More details are available at www.itb-convention.com . ITB Berlin is the global travel industry’s leading trade show. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors. Join the ITB Press Network at LinkedIn . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

50 years of ITB Berlin: out of this world

The world’s largest travel trade show is celebrating its anniversary with trips around the world – an astronomy enthusiast from Berlin meets NASA astronauts at the Kennedy Space Center in Florida Happy birthday ITB Berlin! To mark the anniversary of the world’s leading travel trade show in 2016 ITB Berlin is visiting 50 travel destinations in cooperation with airberlin. Ambassadors of ITB Berlin are travelling around the world and picking up interesting, fascinating and unusual stories in encounters with the representatives of the various countries in question. For those who are interested the meetings can be followed under the heading of “From Berlin with Love“ at www.itb50.com, where new stories are published every week. All of these encounters will be recorded in a book which will be presented at ITB Berlin 2016. One of these journeys around the globe was to the Kennedy Space Center on Merritt Island, Florida, where Nicole Grabsch, an astronomy enthusiast, met former NASA astronaut Jon McBride. He talked about his space missions and the prospects for space tourism in the decades to come. Mr. McBride, what was your most amazing moment in space? Jon McBride: the first time I looked at planet Earth from space, 45 minutes after we had lifted off in Australia. I was totally overwhelmed. What did you miss most in space? I was so excited and happy about being there that I hardly missed anything. Why do so many people want to travel to outer space? The lure of being on the edge of our final frontier, in low earth orbit and beyond. If we had had a conversation in 1915 and I had told you then that I believed there would be a man on the moon by 1970 you would probably have said I was mad. Today, I say it is not unreasonable to imagine that by the end of the century we will have settled on Mars. Do you think space tourism is possible? I think it is possible within the next ten to twenty years. Will we be able to travel into space in the same way that we fly from one place to another? That depends on how strong our desire in the USA is for that to happen. Do we have the same leadership qualities and the same drive that President Kennedy did? Will we even do it at all? There is a guaranteed return of five to ten dollars for every dollar we spend. The determining factor is not cost. Instead it is priorities, initiative and resolve. How physically and psychologically fit must one be for space travel? Other than being reasonably healthy there are not many requirements for sub-orbital flight. In order to remain in space for a longer period of time you need to be in relatively good physical and mental shape. Size and physical strength are less important than intelligence and a logical mind. More information and interviews can be found online at www.itb50.com . In order to request an interview with ambassadors of ITB Berlin please contact Astrid Zand, zand@messe-berlin.de. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2016 will take place from Wednesday to Sunday, 9 to 13 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2016. More details are available at www.itb-convention.com . ITB Berlin is the global travel industry’s leading trade show. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors. Join the ITB Press Network at LinkedIn . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin Convention: a platform for innovation and new ideas

Digitisation in the travel industry and the opportunities arising from the refugee crisis are the main topics of the global travel industry’s leading think tank In order to successfully compete with the technology giants tour operators must rethink their strategies. This is where the digital transition offers a decisive advantage. Over a period of more than ten years the ITB Berlin Convention has established itself as an important trendsetter with innovative topics, and to mark the fiftieth anniversary of ITB Berlin it has put together a forward-looking programme of events. From 9 to 12 March 2016, under the heading of ’Travel 4.0 – the digitisation of the travel industry’, the convention will examine a number of topics, including the digital infrastructure, relevant content and the use of humanoid robots in the tourism industry. The challenges posed by the current refugee crisis, and in that context the general shortage of specialists, will also be the subject of debate. For trade visitors attending the world’s largest travel trade show admission to the ITB Berlin Convention is free. On Wednesday, 9 March 2016, at the ITB ministers‘ round table at the ITB Future Day, a discussion will take place on the challenges posed by digitisation in the context of competing tourism destinations. With tourists the world over now able to obtain information through new channels the industry is undergoing far-reaching structural changes. Expanding digital infrastructures, legal frameworks for new business models and forward-looking professional training for employees are just some examples. Ministers from countries which are forging ahead with the digital transition will be highlighting opportunities and ways in which the tourism industry must adapt. A debate that is part of the ITB CEO Interview series will take a closer look at the marketing and communication revolution triggered by the revolution in digital technology. Taking part will be Christoph Bornschein, managing director of Agentur Torben, Lucie und die gelbe Gefahr, and Prof. Dr. Roland Conrady, the science head of the ITB Berlin Convention and Hochschule Worms. Examples of best practices will serve to show how companies must change in order to stay competitive in the digital age. Nowadays, the idea of a robot serving coffee at breakfast in a hotel is no longer a fantasy. Pilot studies have already tested the use of humanoid robots in the tourism industry. On Friday, 11 March, at the ITB Marketing and Distribution Day at a live demonstration of a Toshiba Chihira Aico, visitors to the ITB Berlin Convention will be able to make up their own minds about the future of robots in the global tourism industry. Afterwards, an interview with one of Toshiba’s experts responsible for this project will reveal more about the technology giant’s plans and whether robots can improve product quality and reduce company costs. A global, representative and exclusive survey carried out by Travelzoo will establish whether there is a demand for robots among customers as well. Richard Singer, managing director Europe of Richard Singer, Präsident, Travelzoo Europe, will talk about the areas where tourists accept robot use and where they do not. As the international travel industry’s largest think tank, next year’s ITB Berlin Convention will be discussing the influx of refugees to Europe, a development that poses new challenges for tourist destinations. On Thursday, 10 March, at the ITB Destination Day 2 a panel discussion organised by Deutsche Gesellschaft für Tourismuswissenschaft (DGT) in cooperation with the Association Internationale D’Experts Scientifiques Du Tourisme (AIEST) will present the findings of an international study on ’Flight, migration and tourism’. The discussion will examine the possible effects of being displaced, whether hostility exists, whether new forms of hospitality develop and what happens when tourists encounter refugees at a holiday destination. On Friday, 11 March at the ITB CSR Day, a paper will look at the impact of migrants on the employment market in the tourism industry. The general shortage of specialists is an issue that clearly poses a challenge for tourism and the hotel industry. Visitors can find out about the opportunities and challenges that result from absorbing refugees on the German employment market and the positive examples that can be set. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2016 will take place from Wednesday to Sunday, 9 to 13 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2016. More details are available at www.itb-convention.com . ITB Berlin is the global travel industry’s leading trade show. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin Convention: a platform for innovation and new ideas

Digitisation in the travel industry and the opportunities arising from the refugee crisis are the main topics of the global travel industry’s leading think tank In order to successfully compete with the technology giants tour operators must rethink their strategies. This is where the digital transition offers a decisive advantage. Over a period of more than ten years the ITB Berlin Convention has established itself as an important trendsetter with innovative topics, and to mark the fiftieth anniversary of ITB Berlin it has put together a forward-looking programme of events. From 9 to 12 March 2016, under the heading of ’Travel 4.0 – the digitisation of the travel industry’, the convention will examine a number of topics, including the digital infrastructure, relevant content and the use of humanoid robots in the tourism industry. The challenges posed by the current refugee crisis, and in that context the general shortage of specialists, will also be the subject of debate. For trade visitors attending the world’s largest travel trade show admission to the ITB Berlin Convention is free. On Wednesday, 9 March 2016, at the ITB ministers‘ round table at the ITB Future Day, a discussion will take place on the challenges posed by digitisation in the context of competing tourism destinations. With tourists the world over now able to obtain information through new channels the industry is undergoing far-reaching structural changes. Expanding digital infrastructures, legal frameworks for new business models and forward-looking professional training for employees are just some examples. Ministers from countries which are forging ahead with the digital transition will be highlighting opportunities and ways in which the tourism industry must adapt. A debate that is part of the ITB CEO Interview series will take a closer look at the marketing and communication revolution triggered by the revolution in digital technology. Taking part will be Christoph Bornschein, managing director of Agentur Torben, Lucie und die gelbe Gefahr, and Prof. Dr. Roland Conrady, the science head of the ITB Berlin Convention and Hochschule Worms. Examples of best practices will serve to show how companies must change in order to stay competitive in the digital age. Nowadays, the idea of a robot serving coffee at breakfast in a hotel is no longer a fantasy. Pilot studies have already tested the use of humanoid robots in the tourism industry. On Friday, 11 March, at the ITB Marketing and Distribution Day at a live demonstration of a Toshiba Chihira Aico, visitors to the ITB Berlin Convention will be able to make up their own minds about the future of robots in the global tourism industry. Afterwards, an interview with one of Toshiba’s experts responsible for this project will reveal more about the technology giant’s plans and whether robots can improve product quality and reduce company costs. A global, representative and exclusive survey carried out by Travelzoo will establish whether there is a demand for robots among customers as well. Richard Singer, managing director Europe of Richard Singer, Präsident, Travelzoo Europe, will talk about the areas where tourists accept robot use and where they do not. As the international travel industry’s largest think tank, next year’s ITB Berlin Convention will be discussing the influx of refugees to Europe, a development that poses new challenges for tourist destinations. On Thursday, 10 March, at the ITB Destination Day 2 a panel discussion organised by Deutsche Gesellschaft für Tourismuswissenschaft (DGT) in cooperation with the Association Internationale D’Experts Scientifiques Du Tourisme (AIEST) will present the findings of an international study on ’Flight, migration and tourism’. The discussion will examine the possible effects of being displaced, whether hostility exists, whether new forms of hospitality develop and what happens when tourists encounter refugees at a holiday destination. On Friday, 11 March at the ITB CSR Day, a paper will look at the impact of migrants on the employment market in the tourism industry. The general shortage of specialists is an issue that clearly poses a challenge for tourism and the hotel industry. Visitors can find out about the opportunities and challenges that result from absorbing refugees on the German employment market and the positive examples that can be set. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2016 will take place from Wednesday to Sunday, 9 to 13 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2016. More details are available at www.itb-convention.com . ITB Berlin is the global travel industry’s leading trade show. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin Convention: a platform for innovation and new ideas

Digitisation in the travel industry and the opportunities arising from the refugee crisis are the main topics of the global travel industry’s leading think tank In order to successfully compete with the technology giants tour operators must rethink their strategies. This is where the digital transition offers a decisive advantage. Over a period of more than ten years the ITB Berlin Convention has established itself as an important trendsetter with innovative topics, and to mark the fiftieth anniversary of ITB Berlin it has put together a forward-looking programme of events. From 9 to 12 March 2016, under the heading of ’Travel 4.0 – the digitisation of the travel industry’, the convention will examine a number of topics, including the digital infrastructure, relevant content and the use of humanoid robots in the tourism industry. The challenges posed by the current refugee crisis, and in that context the general shortage of specialists, will also be the subject of debate. For trade visitors attending the world’s largest travel trade show admission to the ITB Berlin Convention is free. On Wednesday, 9 March 2016, at the ITB ministers‘ round table at the ITB Future Day, a discussion will take place on the challenges posed by digitisation in the context of competing tourism destinations. With tourists the world over now able to obtain information through new channels the industry is undergoing far-reaching structural changes. Expanding digital infrastructures, legal frameworks for new business models and forward-looking professional training for employees are just some examples. Ministers from countries which are forging ahead with the digital transition will be highlighting opportunities and ways in which the tourism industry must adapt. A debate that is part of the ITB CEO Interview series will take a closer look at the marketing and communication revolution triggered by the revolution in digital technology. Taking part will be Christoph Bornschein, managing director of Agentur Torben, Lucie und die gelbe Gefahr, and Prof. Dr. Roland Conrady, the science head of the ITB Berlin Convention and Hochschule Worms. Examples of best practices will serve to show how companies must change in order to stay competitive in the digital age. Nowadays, the idea of a robot serving coffee at breakfast in a hotel is no longer a fantasy. Pilot studies have already tested the use of humanoid robots in the tourism industry. On Friday, 11 March, at the ITB Marketing and Distribution Day at a live demonstration of a Toshiba Chihira Aico, visitors to the ITB Berlin Convention will be able to make up their own minds about the future of robots in the global tourism industry. Afterwards, an interview with one of Toshiba’s experts responsible for this project will reveal more about the technology giant’s plans and whether robots can improve product quality and reduce company costs. A global, representative and exclusive survey carried out by Travelzoo will establish whether there is a demand for robots among customers as well. Richard Singer, managing director Europe of Richard Singer, Präsident, Travelzoo Europe, will talk about the areas where tourists accept robot use and where they do not. As the international travel industry’s largest think tank, next year’s ITB Berlin Convention will be discussing the influx of refugees to Europe, a development that poses new challenges for tourist destinations. On Thursday, 10 March, at the ITB Destination Day 2 a panel discussion organised by Deutsche Gesellschaft für Tourismuswissenschaft (DGT) in cooperation with the Association Internationale D’Experts Scientifiques Du Tourisme (AIEST) will present the findings of an international study on ’Flight, migration and tourism’. The discussion will examine the possible effects of being displaced, whether hostility exists, whether new forms of hospitality develop and what happens when tourists encounter refugees at a holiday destination. On Friday, 11 March at the ITB CSR Day, a paper will look at the impact of migrants on the employment market in the tourism industry. The general shortage of specialists is an issue that clearly poses a challenge for tourism and the hotel industry. Visitors can find out about the opportunities and challenges that result from absorbing refugees on the German employment market and the positive examples that can be set. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2016 will take place from Wednesday to Sunday, 9 to 13 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2016. More details are available at www.itb-convention.com . ITB Berlin is the global travel industry’s leading trade show. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

23rd World Travel Monitor® Forum in Pisa: Global tourism shakes off crises

ITB World Travel Trends Report forecasts rising figures for world tourism – Germany remains world champion for outbound trips – Latest surveys by the IPK World Travel Monitor® published exclusively by ITB Berlin Worldwide economic factors along with the refugee crisis in Europe are impacting very differently on the global tourism industry. The overall trend remains satisfying, however, and 2015 has been another good year for world tourism. That is one of the results of IPK’s 23rd World Travel Monitor® Forum in Pisa, Italy (October 26 – 28), presented by Rolf Freitag, President of tourism consultancy IPK International. Some 6.75 billion domestic trips and 1.2 billion international arrivals are expected by the end of this year, he said. The number of outbound trips increased by 4.5 percent in the first eight months of 2015, today’s results of the IPK trend survey showed. Growth drivers were short trips up to a maximum of seven nights. In contrast, the market share of longer trips declined further. Luxury class hotels and ‘para-hotel’ accommodation continued to increase their market shares, while other hotel categories lost worldwide market shares. Germany remained the ‘world travel champion’ as the worldwide number one outbound market for international tourism, followed by the USA and the UK. Excluding all trips to Hong Kong and Macau, China lies in fourth place in the ranking. Among city trip destinations, Hong Kong was again in first place ahead of Paris and London. The outlook for world travel in 2016 is also very positive. In October 2015, as part of its World Travel Monitor, IPK International questioned respondents in the most important markets for outbound travel about their travel planning for 2016. The result is the World Travel Confidence Index, which already predicted future market trends very reliably in recent years. For 2016, IPK is predicting international tourism growth of 4.3 percent. The strongest growth can be expected from Asia (+6.1 percent) and North America (+5.1 percent in total, but +5.9 percent from the USA). Europeans will also contribute to the rise in global tourism with a 2.8 percent increase in outbound trips. The travel desire of Latin Americans is relatively subdued, and they plan only 1.9 percent more trips than in 2015. At the annual World Travel Monitor® Forum in Pisa, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, more than 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism. Additional results of IPK International’s trend surveys from January to August 2015 together with the estimates of 50 tourism experts from more than 20 countries and the key data from the World Travel Monitor® are published exclusively by ITB Berlin. The detailed results will appear at the beginning of December in the ITB World Travel Trends Report under www.itb-berlin.com. The World Travel Monitor® final results for the year, including the latest outlook for 2016, will be presented at the ITB Convention by Rolf Freitag, President of IPK International. The World Travel Monitor® is based on representative interviews with more than 500,000 people a year in more than 60 travel markets worldwide, and has been regularly conducted for more than 20 years. It is recognised as the largest continuous study into global travel patterns. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2016 will take place from Wednesday to Sunday, 9 to 13 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2016. More details are available at www.itb-convention.com . ITB Berlin is the global travel industry’s leading trade show. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

23rd World Travel Monitor® Forum in Pisa: Global tourism shakes off crises

ITB World Travel Trends Report forecasts rising figures for world tourism – Germany remains world champion for outbound trips – Latest surveys by the IPK World Travel Monitor® published exclusively by ITB Berlin Worldwide economic factors along with the refugee crisis in Europe are impacting very differently on the global tourism industry. The overall trend remains satisfying, however, and 2015 has been another good year for world tourism. That is one of the results of IPK’s 23rd World Travel Monitor® Forum in Pisa, Italy (October 26 – 28), presented by Rolf Freitag, President of tourism consultancy IPK International. Some 6.75 billion domestic trips and 1.2 billion international arrivals are expected by the end of this year, he said. The number of outbound trips increased by 4.5 percent in the first eight months of 2015, today’s results of the IPK trend survey showed. Growth drivers were short trips up to a maximum of seven nights. In contrast, the market share of longer trips declined further. Luxury class hotels and ‘para-hotel’ accommodation continued to increase their market shares, while other hotel categories lost worldwide market shares. Germany remained the ‘world travel champion’ as the worldwide number one outbound market for international tourism, followed by the USA and the UK. Excluding all trips to Hong Kong and Macau, China lies in fourth place in the ranking. Among city trip destinations, Hong Kong was again in first place ahead of Paris and London. The outlook for world travel in 2016 is also very positive. In October 2015, as part of its World Travel Monitor, IPK International questioned respondents in the most important markets for outbound travel about their travel planning for 2016. The result is the World Travel Confidence Index, which already predicted future market trends very reliably in recent years. For 2016, IPK is predicting international tourism growth of 4.3 percent. The strongest growth can be expected from Asia (+6.1 percent) and North America (+5.1 percent in total, but +5.9 percent from the USA). Europeans will also contribute to the rise in global tourism with a 2.8 percent increase in outbound trips. The travel desire of Latin Americans is relatively subdued, and they plan only 1.9 percent more trips than in 2015. At the annual World Travel Monitor® Forum in Pisa, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, more than 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism. Additional results of IPK International’s trend surveys from January to August 2015 together with the estimates of 50 tourism experts from more than 20 countries and the key data from the World Travel Monitor® are published exclusively by ITB Berlin. The detailed results will appear at the beginning of December in the ITB World Travel Trends Report under www.itb-berlin.com. The World Travel Monitor® final results for the year, including the latest outlook for 2016, will be presented at the ITB Convention by Rolf Freitag, President of IPK International. The World Travel Monitor® is based on representative interviews with more than 500,000 people a year in more than 60 travel markets worldwide, and has been regularly conducted for more than 20 years. It is recognised as the largest continuous study into global travel patterns. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2016 will take place from Wednesday to Sunday, 9 to 13 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2016. More details are available at www.itb-convention.com . ITB Berlin is the global travel industry’s leading trade show. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

23rd World Travel Monitor® Forum in Pisa: Global tourism shakes off crises

ITB World Travel Trends Report forecasts rising figures for world tourism – Germany remains world champion for outbound trips – Latest surveys by the IPK World Travel Monitor® published exclusively by ITB Berlin Worldwide economic factors along with the refugee crisis in Europe are impacting very differently on the global tourism industry. The overall trend remains satisfying, however, and 2015 has been another good year for world tourism. That is one of the results of IPK’s 23rd World Travel Monitor® Forum in Pisa, Italy (October 26 – 28), presented by Rolf Freitag, President of tourism consultancy IPK International. Some 6.75 billion domestic trips and 1.2 billion international arrivals are expected by the end of this year, he said. The number of outbound trips increased by 4.5 percent in the first eight months of 2015, today’s results of the IPK trend survey showed. Growth drivers were short trips up to a maximum of seven nights. In contrast, the market share of longer trips declined further. Luxury class hotels and ‘para-hotel’ accommodation continued to increase their market shares, while other hotel categories lost worldwide market shares. Germany remained the ‘world travel champion’ as the worldwide number one outbound market for international tourism, followed by the USA and the UK. Excluding all trips to Hong Kong and Macau, China lies in fourth place in the ranking. Among city trip destinations, Hong Kong was again in first place ahead of Paris and London. The outlook for world travel in 2016 is also very positive. In October 2015, as part of its World Travel Monitor, IPK International questioned respondents in the most important markets for outbound travel about their travel planning for 2016. The result is the World Travel Confidence Index, which already predicted future market trends very reliably in recent years. For 2016, IPK is predicting international tourism growth of 4.3 percent. The strongest growth can be expected from Asia (+6.1 percent) and North America (+5.1 percent in total, but +5.9 percent from the USA). Europeans will also contribute to the rise in global tourism with a 2.8 percent increase in outbound trips. The travel desire of Latin Americans is relatively subdued, and they plan only 1.9 percent more trips than in 2015. At the annual World Travel Monitor® Forum in Pisa, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, more than 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism. Additional results of IPK International’s trend surveys from January to August 2015 together with the estimates of 50 tourism experts from more than 20 countries and the key data from the World Travel Monitor® are published exclusively by ITB Berlin. The detailed results will appear at the beginning of December in the ITB World Travel Trends Report under www.itb-berlin.com. The World Travel Monitor® final results for the year, including the latest outlook for 2016, will be presented at the ITB Convention by Rolf Freitag, President of IPK International. The World Travel Monitor® is based on representative interviews with more than 500,000 people a year in more than 60 travel markets worldwide, and has been regularly conducted for more than 20 years. It is recognised as the largest continuous study into global travel patterns. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2016 will take place from Wednesday to Sunday, 9 to 13 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2016. More details are available at www.itb-convention.com . ITB Berlin is the global travel industry’s leading trade show. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

23rd World Travel Monitor® Forum in Pisa: Global tourism shakes off crises

ITB World Travel Trends Report forecasts rising figures for world tourism – Germany remains world champion for outbound trips – Latest surveys by the IPK World Travel Monitor® published exclusively by ITB Berlin Worldwide economic factors along with the refugee crisis in Europe are impacting very differently on the global tourism industry. The overall trend remains satisfying, however, and 2015 has been another good year for world tourism. That is one of the results of IPK’s 23rd World Travel Monitor® Forum in Pisa, Italy (October 26 – 28), presented by Rolf Freitag, President of tourism consultancy IPK International. Some 6.75 billion domestic trips and 1.2 billion international arrivals are expected by the end of this year, he said. The number of outbound trips increased by 4.5 percent in the first eight months of 2015, today’s results of the IPK trend survey showed. Growth drivers were short trips up to a maximum of seven nights. In contrast, the market share of longer trips declined further. Luxury class hotels and ‘para-hotel’ accommodation continued to increase their market shares, while other hotel categories lost worldwide market shares. Germany remained the ‘world travel champion’ as the worldwide number one outbound market for international tourism, followed by the USA and the UK. Excluding all trips to Hong Kong and Macau, China lies in fourth place in the ranking. Among city trip destinations, Hong Kong was again in first place ahead of Paris and London. The outlook for world travel in 2016 is also very positive. In October 2015, as part of its World Travel Monitor, IPK International questioned respondents in the most important markets for outbound travel about their travel planning for 2016. The result is the World Travel Confidence Index, which already predicted future market trends very reliably in recent years. For 2016, IPK is predicting international tourism growth of 4.3 percent. The strongest growth can be expected from Asia (+6.1 percent) and North America (+5.1 percent in total, but +5.9 percent from the USA). Europeans will also contribute to the rise in global tourism with a 2.8 percent increase in outbound trips. The travel desire of Latin Americans is relatively subdued, and they plan only 1.9 percent more trips than in 2015. At the annual World Travel Monitor® Forum in Pisa, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, more than 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism. Additional results of IPK International’s trend surveys from January to August 2015 together with the estimates of 50 tourism experts from more than 20 countries and the key data from the World Travel Monitor® are published exclusively by ITB Berlin. The detailed results will appear at the beginning of December in the ITB World Travel Trends Report under www.itb-berlin.com. The World Travel Monitor® final results for the year, including the latest outlook for 2016, will be presented at the ITB Convention by Rolf Freitag, President of IPK International. The World Travel Monitor® is based on representative interviews with more than 500,000 people a year in more than 60 travel markets worldwide, and has been regularly conducted for more than 20 years. It is recognised as the largest continuous study into global travel patterns. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2016 will take place from Wednesday to Sunday, 9 to 13 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2016. More details are available at www.itb-convention.com . ITB Berlin is the global travel industry’s leading trade show. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Happy Birthday ITB Berlin!

50 years of ITB Berlin: that is something that has to be celebrated – taking as its slogan ‘From Berlin With Love’ and in cooperation with airberlin, ITB Berlin is sending 50 Berliners to destinations around the world – residents from Berlin can also apply for three trips Parties should be celebrated whenever the occasion arises. That also applies to the world’s leading travel trade show which in 2016 will be celebrating its 50th anniversary. The occasion is reason enough to look back once again at the history of ITB Berlin, which is closely linked with that of the international tourism industry. ITB Berlin’s anniversary campaign relives a past full of fascinating places and cultures, moving experiences and encounters as well as historically important moments. Taking as their slogan ’From Berlin With Love’, in cooperation with airberlin 50 Berliners are travelling to 50 destinations around the world where, as ambassadors of ITB Berlin, they are meeting a total of 50 representatives. Together, their subject is 50 special events, topics or projects that were and are of particular significance to tourism. The representatives receive a limited edition ITB Buddy Bear from the ambassadors as a personal ’“thank you“ for their support over the years for the world’s leading travel trade show. To date the ambassadors of ITB Berlin have visited Abu Dhabi, Bucharest, Ibiza, India (Tamil Nadu), Iceland, Copenhagen, Miami, Moscow, St. Petersburg, Stockholm, Tel Aviv, Vienna and the Kennedy Space Center in Florida. Visitors can follow each of the 50 trips and encounters on the website at www.itb50.com as well as on Facebook and Twitter. Furthermore, a book entitled ‘From Berlin with Love. 50 Destinations, 50 Encounters, 50 Stories.’ will be published to coincide with the anniversary of ITB Berlin. Together with an international audience of professionals all the ambassadors will be celebrating the opening of ITB Berlin 2016. That includes residents from Berlin too because ITB Berlin is still looking for ambassadors to go on three journeys. Together with airberlin these trips will be taken to Budapest to mark the fall of the Berlin Wall, to Salzburg/Obertauern (in order to highlight youth travel), and to the Maldives, the partner country of ITB Berlin. Full details on how to apply and the selection process can be found at: www.itb50.com . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2016 will take place from Wednesday to Sunday, 9 to 13 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2016. More details are available at www.itb-convention.com . ITB Berlin is the global travel industry’s leading trade show. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors. Note to editorial departments: You can find information on the history of ITB Berlin at: www.itb-berlin.de/Presse/Pressemitteilungen Photos for the press are available here: www.itb-berlin.de/Presse/Pressefotos/ Join the ITB Press Network at LinkedIn Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on Twiiter . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .