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eTravel World: The stage is set for big data, mobile solutions and social media

eTravel World joins Travel Technology under one roof in Hall 6.1 for the first time – international companies’ latest trends and innovations occupy a larger display area – leading eTravel experts host workshops, papers and discussions on up-to-the-minute topics Travel experts must acquire the necessary knowledge to keep abreast of the latest technological developments and their impact on the tourism industry. Travel technology is a key market and the eTravel World at ITB Berlin provides all the latest information. A fast-growing segment, the eTravel World has now moved to the Travel Technology Hall (6.1). Thus the world’s leading travel trade show has combined this market with exhibitors of traditional technology, which can now be found next door in Hall 5.1. In Hall 6.1 the eTravel World will gain an extra 50 per cent of floor space and a larger stage, enabling it to meet the growing demand. One of the most pressing issues which experts holding three lectures will be discussing is that of secure communications. On 5 March experts from Secusmart and Sophos will be giving papers on “Bug-proof mobile communications“ and “Bring Your Own Device“ respectively. On 7 March the software manufacturer SAP will be talking about the “The cloud“. Big data is another key topic. On 6 March, for the first time, ITB Berlin and the International Federation for Information Technologies in Travel and Tourism (IFITT) will be co-organising a two-hour workshop (IFITT@ITB). International experts will be discussing “E-tourism – social media and big data: In search of competitiveness“. Prof. Dimitri Buhalis will moderate the event. The workshop will highlight the potential of business intelligence and data mining for the travel and tourism industry. The panel members are Prof. Dimitrios Buhalis, University of Bournemouth, UK; Prof. Wolfram Höpken, Hochschule Ravensburg-Weingarten, Germany and Prof. Matthias Fuchs, Mid-Sweden University, Sweden. On 7 March, a panel discussion involving Traveldudes, Reiseblogger Kollektiv, DZT and häberlein & maurer will be debating “Social media monitoring” and “Return on investment”. More and more bloggers, agencies and destinations are collaborating with each other. At a number of lectures and discussion rounds Germany’s most successful bloggers, including Anja Beckmann ( travelontoast.de ), will be explaining how working together can benefit all parties concerned. Furthermore, on the days reserved for trade visitors and on the Saturday of the show, taking place on the eTravel Stage, professional travel bloggers will be presenting travel destinations, among them Sebastian Canaves ( offthepath.com ) and Laurel Robbins ( monkeyandmountains.com ). Innovations which could kickstart a future trend and practical tips Everyone is eagerly awaiting innovations which could kickstart a future trend. On 6 March mattheis.werbeagentur will be presenting “Gamification in tourism“. On 7 March SITA, an IT company, will be demonstrating “Wearables“ and Ray Sono, an internet agency, will be presenting “Responsive Design“. On 5 March iBusiness will be debating the issue of how much web and app developments really cost. On 7 March Routerank will be discussing the possibilities for planning door-to-door travel. On 5 March Tourismuszukunft will be providing visitors with valuable practical knowledge and discussing best cases with members of the audience. Videos will also serve to highlight the topic of brand engagement. On 5 and 6 March respectively, Eduardo Perrez and BrandEngage will be showing how to implement the necessary tools to achieve success. Guided tours offer expert help For the first time at the show, ITB Berlin and Tourismuszukunft will be co-organising tours to guide visitors around Travel Technology. The tours will focus on software for the hotel industry, destinations and tour operators. A Mobile Technology tour will also be on offer. The tours will be taking place on 5 and 7 March. Participation is free for trade visitors and journalists, who must register in advance. Those wishing to take part in the tours can register at www.itb-berlin.com/traveltechnology. Furthermore, there will be networking events taking place on each of the three days reserved for trade visitors, including events sponsored by Expedia, Sojern and the media partners Touristiklounge and TNOOZ. Other sponsors of the Travel World include B2Perfomance, Cityhook, Mappingmaster, Michael Müller Verlag, Thoughtworks, Touristiklounge and Neofonie. Additional details on the programme of events can be found at www.itb-berlin.com/etravel. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . Malaysia is the Convention & Culture Partner of ITB Berlin 2014. GIZ is premium sponsor of the ITB CSR Day. Studious is basic sponsor of ITB Berlin Convention. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Hospitality Day: Focus on major current affair topics

Discussions on data security, online marketing and private accommodation providers – the ITB Hospitality Day at the ITB Berlin Convention highlights examples of best practices and the latest developments in the international hotel industry – admission is free for trade visitors The latest current affair topics are also the subject of discussion in the hotel industry. Thus, at this year’s ITB Hospitality Day the agenda will feature major topics, including data security, luxury & sustainability and China’s changing tourism demands. On 6 March 2014, at the ITB Berlin Convention, leading experts will be contributing to the current debate about the hotel industry. Maria Pütz-Willems, editor-in-chief of hospitalityInside.com, the exclusive media partner of the ITB Hospitality Day, is again responsible for the programme of this ninth event. At 10.30 a.m. in Hall 7.1b, the ITB Hospitality Day will open with a keynote speech on the recent disturbing developments regarding data security. Uwe Bernd-Striebeck, a partner of KPMG AG Wirtschaftsprüfungsgesellschaft Essen, will describe the specific threat to the hotel industry and the possibilities for dealing with the risks and implementing counter measures. Court cases and court decisions in numerous countries regarding online marketing monopolies in the hotel industry have also sparked internal debate. Michael Buller, Director of Verband Internet Reisevertrieb, Alexander Pyhan, Sr., director of Global eCommerce Channels Marriott International, Susanne Weiss, managing director of Ringhotels and Dr. Mark Friesen, pricing advisor of Quinta Consulting will be debating “How much business does your website generate? Hotels, hotel chains and online portals are all competing for commissions and profits.“ Carolin Brauer, managing director of Quality Reservations, will moderate the discussion. In recent years China has been challenging Germany for the title of ’the world’s most travelled nation’. The increase in travellers from China is placing new demands on hotel owners. Darren Gearing, regional vice president of Europe Shangri-La Hotels & Resorts and Luis del Olmo, executive vice president of Asia-Pacific Meliá Hotels International, will be speaking about the prospects and opportunities regarding Chinese tourism. Prof. Dr. Wolfgang Georg Arlt, director of China Outbound Tourism Research, will moderate the event. Representing the Chinese tour operator Caissa Touristic (Group) AG will be the company’s hotel procurement manager, Yufei Gu. The CEO panel at this year’s ITB Hospitality Day is bound to feature a lively debate. Bernhard Bohnenberger, president of Six Senses Hotels Resorts & Spas, and Ross Harding, the founder and executive director of Finding Infinity, will be discussing “Luxury & eco – contradiction or entitlement?”. Six Senses has gained a reputation as a global and trustworthy partner in the eco-luxury tourism segment. Ross Harding, an engineer and newcomer to the tourism sector, will be showing hotel owners the lighter side of the sustainability debate. Maria Pütz-Willems, chief editor of hospitalityInside.com, will moderate the discussion. The discussion round entitled “A different perspective: How do bloggers and hotel review platform analysts view the hotel industry?“ will be examining the effects of reviews left by hotel guests. The practice of reviewing hotels has become widely established and among the new opinion-formers are bloggers. Benjamin Jost, co-founder and managing director of TrustYou, Tom Breckwoldt, territory manager, Business Listings, Germany, Austria and Switzerland TripAdvisor, as well as Marion Schumacher, vice president of PR & Communications, Mövenpick Hotels & Resorts and travel blogger Yvonne Zagermann will be debating the changes taking place in the industry and the effects of reviews. Axel Jockwer, professor of Tourism Management and Marketing at EBC Hochschule Stuttgart, will moderate the event. Concluding the ITB Hospitality Day will be a discussion on private accommodation providers. Faced with new competitors the hotel industry must meet the challenge that this popular consumer trend poses. At the panel discussion moderated by Prof. Macy Marvel, advisor, Lausanne Hospitality Consulting, discussion will focus on “Social tourism or grey market? The power of Peer 2 Peer“. Arnaud Bertrand, chief executive officer of HouseTrip, Christopher Oster, co-founder of Wimdu, and Roman Bach, chief marketing officer of 9flats.com, will be representing the providers of private accommodation. Ramón Estelella Halffter, secretary general of the Spanish Confederation of Hotel and Tourist Accommodation, and Thomas Allemann, senior management executive of hotelleriesuisse, the Swiss hotel industry association, will be debating whether and by what means cities and hotel associations can counter the boom in the private accommodation market. You can also follow the ITB Hospitality Day live online at www.techcast.com/events/itb/en/. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . Malaysia is the Convention & Culture Partner of ITB Berlin 2014. GIZ is premium sponsor of the ITB CSR Day. Studious is basic sponsor of ITB Berlin Convention. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Hospitality Day: Focus on major current affair topics

Discussions on data security, online marketing and private accommodation providers – the ITB Hospitality Day at the ITB Berlin Convention highlights examples of best practices and the latest developments in the international hotel industry – admission is free for trade visitors The latest current affair topics are also the subject of discussion in the hotel industry. Thus, at this year’s ITB Hospitality Day the agenda will feature major topics, including data security, luxury & sustainability and China’s changing tourism demands. On 6 March 2014, at the ITB Berlin Convention, leading experts will be contributing to the current debate about the hotel industry. Maria Pütz-Willems, editor-in-chief of hospitalityInside.com, the exclusive media partner of the ITB Hospitality Day, is again responsible for the programme of this ninth event. At 10.30 a.m. in Hall 7.1b, the ITB Hospitality Day will open with a keynote speech on the recent disturbing developments regarding data security. Uwe Bernd-Striebeck, a partner of KPMG AG Wirtschaftsprüfungsgesellschaft Essen, will describe the specific threat to the hotel industry and the possibilities for dealing with the risks and implementing counter measures. Court cases and court decisions in numerous countries regarding online marketing monopolies in the hotel industry have also sparked internal debate. Michael Buller, Director of Verband Internet Reisevertrieb, Alexander Pyhan, Sr., director of Global eCommerce Channels Marriott International, Susanne Weiss, managing director of Ringhotels and Dr. Mark Friesen, pricing advisor of Quinta Consulting will be debating “How much business does your website generate? Hotels, hotel chains and online portals are all competing for commissions and profits.“ Carolin Brauer, managing director of Quality Reservations, will moderate the discussion. In recent years China has been challenging Germany for the title of ’the world’s most travelled nation’. The increase in travellers from China is placing new demands on hotel owners. Darren Gearing, regional vice president of Europe Shangri-La Hotels & Resorts and Luis del Olmo, executive vice president of Asia-Pacific Meliá Hotels International, will be speaking about the prospects and opportunities regarding Chinese tourism. Prof. Dr. Wolfgang Georg Arlt, director of China Outbound Tourism Research, will moderate the event. Representing the Chinese tour operator Caissa Touristic (Group) AG will be the company’s hotel procurement manager, Yufei Gu. The CEO panel at this year’s ITB Hospitality Day is bound to feature a lively debate. Bernhard Bohnenberger, president of Six Senses Hotels Resorts & Spas, and Ross Harding, the founder and executive director of Finding Infinity, will be discussing “Luxury & eco – contradiction or entitlement?”. Six Senses has gained a reputation as a global and trustworthy partner in the eco-luxury tourism segment. Ross Harding, an engineer and newcomer to the tourism sector, will be showing hotel owners the lighter side of the sustainability debate. Maria Pütz-Willems, chief editor of hospitalityInside.com, will moderate the discussion. The discussion round entitled “A different perspective: How do bloggers and hotel review platform analysts view the hotel industry?“ will be examining the effects of reviews left by hotel guests. The practice of reviewing hotels has become widely established and among the new opinion-formers are bloggers. Benjamin Jost, co-founder and managing director of TrustYou, Tom Breckwoldt, territory manager, Business Listings, Germany, Austria and Switzerland TripAdvisor, as well as Marion Schumacher, vice president of PR & Communications, Mövenpick Hotels & Resorts and travel blogger Yvonne Zagermann will be debating the changes taking place in the industry and the effects of reviews. Axel Jockwer, professor of Tourism Management and Marketing at EBC Hochschule Stuttgart, will moderate the event. Concluding the ITB Hospitality Day will be a discussion on private accommodation providers. Faced with new competitors the hotel industry must meet the challenge that this popular consumer trend poses. At the panel discussion moderated by Prof. Macy Marvel, advisor, Lausanne Hospitality Consulting, discussion will focus on “Social tourism or grey market? The power of Peer 2 Peer“. Arnaud Bertrand, chief executive officer of HouseTrip, Christopher Oster, co-founder of Wimdu, and Roman Bach, chief marketing officer of 9flats.com, will be representing the providers of private accommodation. Ramón Estelella Halffter, secretary general of the Spanish Confederation of Hotel and Tourist Accommodation, and Thomas Allemann, senior management executive of hotelleriesuisse, the Swiss hotel industry association, will be debating whether and by what means cities and hotel associations can counter the boom in the private accommodation market. You can also follow the ITB Hospitality Day live online at www.techcast.com/events/itb/en/. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . Malaysia is the Convention & Culture Partner of ITB Berlin 2014. GIZ is premium sponsor of the ITB CSR Day. Studious is basic sponsor of ITB Berlin Convention. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Hospitality Day: Focus on major current affair topics

Discussions on data security, online marketing and private accommodation providers – the ITB Hospitality Day at the ITB Berlin Convention highlights examples of best practices and the latest developments in the international hotel industry – admission is free for trade visitors The latest current affair topics are also the subject of discussion in the hotel industry. Thus, at this year’s ITB Hospitality Day the agenda will feature major topics, including data security, luxury & sustainability and China’s changing tourism demands. On 6 March 2014, at the ITB Berlin Convention, leading experts will be contributing to the current debate about the hotel industry. Maria Pütz-Willems, editor-in-chief of hospitalityInside.com, the exclusive media partner of the ITB Hospitality Day, is again responsible for the programme of this ninth event. At 10.30 a.m. in Hall 7.1b, the ITB Hospitality Day will open with a keynote speech on the recent disturbing developments regarding data security. Uwe Bernd-Striebeck, a partner of KPMG AG Wirtschaftsprüfungsgesellschaft Essen, will describe the specific threat to the hotel industry and the possibilities for dealing with the risks and implementing counter measures. Court cases and court decisions in numerous countries regarding online marketing monopolies in the hotel industry have also sparked internal debate. Michael Buller, Director of Verband Internet Reisevertrieb, Alexander Pyhan, Sr., director of Global eCommerce Channels Marriott International, Susanne Weiss, managing director of Ringhotels and Dr. Mark Friesen, pricing advisor of Quinta Consulting will be debating “How much business does your website generate? Hotels, hotel chains and online portals are all competing for commissions and profits.“ Carolin Brauer, managing director of Quality Reservations, will moderate the discussion. In recent years China has been challenging Germany for the title of ’the world’s most travelled nation’. The increase in travellers from China is placing new demands on hotel owners. Darren Gearing, regional vice president of Europe Shangri-La Hotels & Resorts and Luis del Olmo, executive vice president of Asia-Pacific Meliá Hotels International, will be speaking about the prospects and opportunities regarding Chinese tourism. Prof. Dr. Wolfgang Georg Arlt, director of China Outbound Tourism Research, will moderate the event. Representing the Chinese tour operator Caissa Touristic (Group) AG will be the company’s hotel procurement manager, Yufei Gu. The CEO panel at this year’s ITB Hospitality Day is bound to feature a lively debate. Bernhard Bohnenberger, president of Six Senses Hotels Resorts & Spas, and Ross Harding, the founder and executive director of Finding Infinity, will be discussing “Luxury & eco – contradiction or entitlement?”. Six Senses has gained a reputation as a global and trustworthy partner in the eco-luxury tourism segment. Ross Harding, an engineer and newcomer to the tourism sector, will be showing hotel owners the lighter side of the sustainability debate. Maria Pütz-Willems, chief editor of hospitalityInside.com, will moderate the discussion. The discussion round entitled “A different perspective: How do bloggers and hotel review platform analysts view the hotel industry?“ will be examining the effects of reviews left by hotel guests. The practice of reviewing hotels has become widely established and among the new opinion-formers are bloggers. Benjamin Jost, co-founder and managing director of TrustYou, Tom Breckwoldt, territory manager, Business Listings, Germany, Austria and Switzerland TripAdvisor, as well as Marion Schumacher, vice president of PR & Communications, Mövenpick Hotels & Resorts and travel blogger Yvonne Zagermann will be debating the changes taking place in the industry and the effects of reviews. Axel Jockwer, professor of Tourism Management and Marketing at EBC Hochschule Stuttgart, will moderate the event. Concluding the ITB Hospitality Day will be a discussion on private accommodation providers. Faced with new competitors the hotel industry must meet the challenge that this popular consumer trend poses. At the panel discussion moderated by Prof. Macy Marvel, advisor, Lausanne Hospitality Consulting, discussion will focus on “Social tourism or grey market? The power of Peer 2 Peer“. Arnaud Bertrand, chief executive officer of HouseTrip, Christopher Oster, co-founder of Wimdu, and Roman Bach, chief marketing officer of 9flats.com, will be representing the providers of private accommodation. Ramón Estelella Halffter, secretary general of the Spanish Confederation of Hotel and Tourist Accommodation, and Thomas Allemann, senior management executive of hotelleriesuisse, the Swiss hotel industry association, will be debating whether and by what means cities and hotel associations can counter the boom in the private accommodation market. You can also follow the ITB Hospitality Day live online at www.techcast.com/events/itb/en/. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . Malaysia is the Convention & Culture Partner of ITB Berlin 2014. GIZ is premium sponsor of the ITB CSR Day. Studious is basic sponsor of ITB Berlin Convention. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin 2014: the meeting place for bloggers from around the world

Companies and international travel bloggers meet at the second ITB Berlin Bloggers Speed Dating event – lectures and workshops on working with bloggers – first ITB Berlin YouTube Film Award offers prize money worth 1,000 euros for the most creative entry Bloggers have become an established part of the tourism industry. More and more companies are exploiting the wide-ranging impact of travel blogs in order to target customers. From 5 to 8 March 2014 ITB Berlin will be hosting numerous events where trade visitors, exhibitors and international travel bloggers can meet. On the Saturday of the show, as part of a stage event at the eTravel World, travel bloggers will be offering an insight into their work. The workshops, discussion rounds and lectures taking place at the eTravel World and the ITB Berlin Convention will provide networking opportunities for exhibitors and bloggers. ITB Berlin expects that some 300 bloggers from 15 countries will attend the event, an increase of around one-third compared to last year. ITB Berlin Bloggers Speed Dating event This year’s ITB Bloggers Speed Dating event will be taking place for the second time. For exhibitors and bloggers admission to this event on 6 and 7 March is free of charge. The ITB Bloggers Speed Dating event will not only provide hotels and tourism destinations such as Australia, Finland, Florida, Kenya, Jordan and Portugal with a platform for meeting travel bloggers from around the world, but a number of federal States such as Lower Saxony and Thuringia as well. The aim is to show exhibitors new possibilities for marketing their products and services. Focus on working with bloggers At ITB Berlin this year’s supporting programme of events will feature around 40 events organised by and involving bloggers. Corporate social media managers often face many challenges when working with bloggers. Thus, the German National Tourism Board has organised a workshop that will illustrate the opportunities and risks involved in working together and will highlight options for generating content and traffic. Managers at hotels and destination tasked with evaluating their internet ratings can find out more at the workshop organised by Claudia Gunkel, a social media analyst and consultant. Rating portals have long established their place in the tourism industry. The importance of blogs, forums and communities is growing all the time. Claudia Gunkel will be showing tourism experts how to monitor social media traffic, with a focus on the latest monitoring and evaluation methods in this field. Workshops on video blogs and storytelling as well as numerous discussions with travel blogger associations will round off the programme of events. More details on the programme and highlights can be found at www.itb-berlin.de/blogger. Networking with bloggers As the world’s leading travel trade show, ITB Berlin also offers bloggers a wide range of opportunities to meet and exchange views. On Friday, 7 March 2014, at 6 p.m. in Hall 17, Ms. Berry, a blogger with Tirol Werbung, will be organising a large bloggers’ meeting for German speakers at ITB Berlin. Details of all the main events for bloggers can be found using the event search function at: http://www.itb-berlin.de/Events/. Once again Travel Massive, an international event, will be taking place at this year’s ITB, and will be hosted by GoEuro and ExploRussia. More details will be available soon at www.travelmassive.com and at Facebook. ITB Berlin is cooperating with leading bloggers’ organisations: the Professional Travel Bloggers Association (PTBA), Reiseblogger-Kollektiv, Traveldudes and the platform for German-speaking travel bloggers (PDRB). First ITB Berlin YouTube Film Award This year, at the first YouTube Film Award, ITB Berlin will be giving short film makers a chance to make a video about the world’s leading travel trade show. The winners will be rewarded with 1,000 euros for the most creative entry. Their film will also be viewed by large audiences on ITB Berlin’s YouTube channel. Entrants are invited to submit their application, which should include a brief profile and a link to short videos they have already made, no later than 7 February 2014. Out of all the entrants Messe Berlin will pick a maximum of five candidates, who on 8 and 9 March will be able to make a video about ITB which highlights what the show has to offer. A jury comprising members of Messe Berlin GmbH will decide on the winner. Applications must be emailed to itb-berlin-film-award@messe-berlin.de, stating “ITB Berlin YouTube Film Award“ in the header. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . Malaysia is the Convention & Culture Partner of ITB Berlin 2014. GIZ is premium sponsor of the ITB CSR Day. Studious is basic sponsor of ITB Berlin Convention. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds

ITB Berlin 2014: the meeting place for bloggers from around the world

Companies and international travel bloggers meet at the second ITB Berlin Bloggers Speed Dating event – lectures and workshops on working with bloggers – first ITB Berlin YouTube Film Award offers prize money worth 1,000 euros for the most creative entry Bloggers have become an established part of the tourism industry. More and more companies are exploiting the wide-ranging impact of travel blogs in order to target customers. From 5 to 8 March 2014 ITB Berlin will be hosting numerous events where trade visitors, exhibitors and international travel bloggers can meet. On the Saturday of the show, as part of a stage event at the eTravel World, travel bloggers will be offering an insight into their work. The workshops, discussion rounds and lectures taking place at the eTravel World and the ITB Berlin Convention will provide networking opportunities for exhibitors and bloggers. ITB Berlin expects that some 300 bloggers from 15 countries will attend the event, an increase of around one-third compared to last year. ITB Berlin Bloggers Speed Dating event This year’s ITB Bloggers Speed Dating event will be taking place for the second time. For exhibitors and bloggers admission to this event on 6 and 7 March is free of charge. The ITB Bloggers Speed Dating event will not only provide hotels and tourism destinations such as Australia, Finland, Florida, Kenya, Jordan and Portugal with a platform for meeting travel bloggers from around the world, but a number of federal States such as Lower Saxony and Thuringia as well. The aim is to show exhibitors new possibilities for marketing their products and services. Focus on working with bloggers At ITB Berlin this year’s supporting programme of events will feature around 40 events organised by and involving bloggers. Corporate social media managers often face many challenges when working with bloggers. Thus, the German National Tourism Board has organised a workshop that will illustrate the opportunities and risks involved in working together and will highlight options for generating content and traffic. Managers at hotels and destination tasked with evaluating their internet ratings can find out more at the workshop organised by Claudia Gunkel, a social media analyst and consultant. Rating portals have long established their place in the tourism industry. The importance of blogs, forums and communities is growing all the time. Claudia Gunkel will be showing tourism experts how to monitor social media traffic, with a focus on the latest monitoring and evaluation methods in this field. Workshops on video blogs and storytelling as well as numerous discussions with travel blogger associations will round off the programme of events. More details on the programme and highlights can be found at www.itb-berlin.de/blogger. Networking with bloggers As the world’s leading travel trade show, ITB Berlin also offers bloggers a wide range of opportunities to meet and exchange views. On Friday, 7 March 2014, at 6 p.m. in Hall 17, Ms. Berry, a blogger with Tirol Werbung, will be organising a large bloggers’ meeting for German speakers at ITB Berlin. Details of all the main events for bloggers can be found using the event search function at: http://www.itb-berlin.de/Events/. Once again Travel Massive, an international event, will be taking place at this year’s ITB, and will be hosted by GoEuro and ExploRussia. More details will be available soon at www.travelmassive.com and at Facebook. ITB Berlin is cooperating with leading bloggers’ organisations: the Professional Travel Bloggers Association (PTBA), Reiseblogger-Kollektiv, Traveldudes and the platform for German-speaking travel bloggers (PDRB). First ITB Berlin YouTube Film Award This year, at the first YouTube Film Award, ITB Berlin will be giving short film makers a chance to make a video about the world’s leading travel trade show. The winners will be rewarded with 1,000 euros for the most creative entry. Their film will also be viewed by large audiences on ITB Berlin’s YouTube channel. Entrants are invited to submit their application, which should include a brief profile and a link to short videos they have already made, no later than 7 February 2014. Out of all the entrants Messe Berlin will pick a maximum of five candidates, who on 8 and 9 March will be able to make a video about ITB which highlights what the show has to offer. A jury comprising members of Messe Berlin GmbH will decide on the winner. Applications must be emailed to itb-berlin-film-award@messe-berlin.de, stating “ITB Berlin YouTube Film Award“ in the header. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . Malaysia is the Convention & Culture Partner of ITB Berlin 2014. GIZ is premium sponsor of the ITB CSR Day. Studious is basic sponsor of ITB Berlin Convention. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds

ITB Berlin 2014: the meeting place for bloggers from around the world

Companies and international travel bloggers meet at the second ITB Berlin Bloggers Speed Dating event – lectures and workshops on working with bloggers – first ITB Berlin YouTube Film Award offers prize money worth 1,000 euros for the most creative entry Bloggers have become an established part of the tourism industry. More and more companies are exploiting the wide-ranging impact of travel blogs in order to target customers. From 5 to 8 March 2014 ITB Berlin will be hosting numerous events where trade visitors, exhibitors and international travel bloggers can meet. On the Saturday of the show, as part of a stage event at the eTravel World, travel bloggers will be offering an insight into their work. The workshops, discussion rounds and lectures taking place at the eTravel World and the ITB Berlin Convention will provide networking opportunities for exhibitors and bloggers. ITB Berlin expects that some 300 bloggers from 15 countries will attend the event, an increase of around one-third compared to last year. ITB Berlin Bloggers Speed Dating event This year’s ITB Bloggers Speed Dating event will be taking place for the second time. For exhibitors and bloggers admission to this event on 6 and 7 March is free of charge. The ITB Bloggers Speed Dating event will not only provide hotels and tourism destinations such as Australia, Finland, Florida, Kenya, Jordan and Portugal with a platform for meeting travel bloggers from around the world, but a number of federal States such as Lower Saxony and Thuringia as well. The aim is to show exhibitors new possibilities for marketing their products and services. Focus on working with bloggers At ITB Berlin this year’s supporting programme of events will feature around 40 events organised by and involving bloggers. Corporate social media managers often face many challenges when working with bloggers. Thus, the German National Tourism Board has organised a workshop that will illustrate the opportunities and risks involved in working together and will highlight options for generating content and traffic. Managers at hotels and destination tasked with evaluating their internet ratings can find out more at the workshop organised by Claudia Gunkel, a social media analyst and consultant. Rating portals have long established their place in the tourism industry. The importance of blogs, forums and communities is growing all the time. Claudia Gunkel will be showing tourism experts how to monitor social media traffic, with a focus on the latest monitoring and evaluation methods in this field. Workshops on video blogs and storytelling as well as numerous discussions with travel blogger associations will round off the programme of events. More details on the programme and highlights can be found at www.itb-berlin.de/blogger. Networking with bloggers As the world’s leading travel trade show, ITB Berlin also offers bloggers a wide range of opportunities to meet and exchange views. On Friday, 7 March 2014, at 6 p.m. in Hall 17, Ms. Berry, a blogger with Tirol Werbung, will be organising a large bloggers’ meeting for German speakers at ITB Berlin. Details of all the main events for bloggers can be found using the event search function at: http://www.itb-berlin.de/Events/. Once again Travel Massive, an international event, will be taking place at this year’s ITB, and will be hosted by GoEuro and ExploRussia. More details will be available soon at www.travelmassive.com and at Facebook. ITB Berlin is cooperating with leading bloggers’ organisations: the Professional Travel Bloggers Association (PTBA), Reiseblogger-Kollektiv, Traveldudes and the platform for German-speaking travel bloggers (PDRB). First ITB Berlin YouTube Film Award This year, at the first YouTube Film Award, ITB Berlin will be giving short film makers a chance to make a video about the world’s leading travel trade show. The winners will be rewarded with 1,000 euros for the most creative entry. Their film will also be viewed by large audiences on ITB Berlin’s YouTube channel. Entrants are invited to submit their application, which should include a brief profile and a link to short videos they have already made, no later than 7 February 2014. Out of all the entrants Messe Berlin will pick a maximum of five candidates, who on 8 and 9 March will be able to make a video about ITB which highlights what the show has to offer. A jury comprising members of Messe Berlin GmbH will decide on the winner. Applications must be emailed to itb-berlin-film-award@messe-berlin.de, stating “ITB Berlin YouTube Film Award“ in the header. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . Malaysia is the Convention & Culture Partner of ITB Berlin 2014. GIZ is premium sponsor of the ITB CSR Day. Studious is basic sponsor of ITB Berlin Convention. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds

Valuable tips for beginning a career in tourism

ITB Berlin assists future students and those beginning a career in tourism with a new guide which prepares them for a visit to ITB Researching and networking in order to look for a job: these are the skills required of students and graduates, and for them ITB Berlin, the world’s leading travel trade show, is an important platform as well. This year, for the first time, the show will be assisting this audience by providing them with a comprehensive online guide which enables visitors in search of courses and jobs to make the best possible use of the opportunities at ITB Berlin. This guide is available online at www.itb-berlin.de/karriere and, for example, offers visitors tips on how to clearly define their aims before visiting the show. Furthermore, they can find out about how to make optimum use of their calling card and CV and where to go to have their job applications checked. In addition to its official website ITB Berlin also provides information on these subjects via social networks such as Facebook and Twitter. The list of tips is rounded off with advice on so-called soft skills, including on how to approach the companies applicants have on their wish list. During the show Hall 11.1 will be of special interest to these visitors. Training and Employment in Tourism (TET) is the main place to go for those in search of the right Bachelors or Masters degree course. Some 50 international universities and technical colleges will be providing information on everything they have to offer. At the panel discussions and lectures in Hall 11.1 universities will have information on the various courses available. A lecture series entitled ’My Job’ as well as the Young Professional Day will be offering fascinating insights into how to apply for jobs and careers in tourism. Personnel managers will have information on the opportunities available to those beginning a career in tourism and on the demands placed on newcomers to the job. Hall 11.1 will also be hosting the ITB Job Exchange powered by YOURCAREERGROUP, where visitors will be able to meet directly with personnel managers from leading companies and where they can find out about current posts available from the job vacancy board. As part of a series of lectures and panel discussions experts will be providing valuable insights into a variety of different industry sectors. Events dealing with the latest international tourism topics will be taking place at the ITB Berlin Convention. For visitors interested in technology the events and lectures at the eTravel World in Hall 6.1 will surely be worthwhile. Hall 10.2 will be featuring Cultural Tourism. Events on the subject of Adventure & Responsible Tourism will be taking place in Hall 4.1, which will focus on the latest developments as well as examples of best practices. In addition to organising events on the days reserved for trade visitors ITB Berlin will have information for students and career starters on events and industry-hosted parties during the evenings of the show. These include the ITB Berlin Crew Night and the Student Battle, at which students from the universities at the show will be competing for the ITB Cup. And for those who are interested, the website at www.visitberlin.de/de/erleben/nightlife offers tips on how to spend one’s evenings in the capital away from the exhibition grounds. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Valuable tips for beginning a career in tourism

ITB Berlin assists future students and those beginning a career in tourism with a new guide which prepares them for a visit to ITB Researching and networking in order to look for a job: these are the skills required of students and graduates, and for them ITB Berlin, the world’s leading travel trade show, is an important platform as well. This year, for the first time, the show will be assisting this audience by providing them with a comprehensive online guide which enables visitors in search of courses and jobs to make the best possible use of the opportunities at ITB Berlin. This guide is available online at www.itb-berlin.de/karriere and, for example, offers visitors tips on how to clearly define their aims before visiting the show. Furthermore, they can find out about how to make optimum use of their calling card and CV and where to go to have their job applications checked. In addition to its official website ITB Berlin also provides information on these subjects via social networks such as Facebook and Twitter. The list of tips is rounded off with advice on so-called soft skills, including on how to approach the companies applicants have on their wish list. During the show Hall 11.1 will be of special interest to these visitors. Training and Employment in Tourism (TET) is the main place to go for those in search of the right Bachelors or Masters degree course. Some 50 international universities and technical colleges will be providing information on everything they have to offer. At the panel discussions and lectures in Hall 11.1 universities will have information on the various courses available. A lecture series entitled ’My Job’ as well as the Young Professional Day will be offering fascinating insights into how to apply for jobs and careers in tourism. Personnel managers will have information on the opportunities available to those beginning a career in tourism and on the demands placed on newcomers to the job. Hall 11.1 will also be hosting the ITB Job Exchange powered by YOURCAREERGROUP, where visitors will be able to meet directly with personnel managers from leading companies and where they can find out about current posts available from the job vacancy board. As part of a series of lectures and panel discussions experts will be providing valuable insights into a variety of different industry sectors. Events dealing with the latest international tourism topics will be taking place at the ITB Berlin Convention. For visitors interested in technology the events and lectures at the eTravel World in Hall 6.1 will surely be worthwhile. Hall 10.2 will be featuring Cultural Tourism. Events on the subject of Adventure & Responsible Tourism will be taking place in Hall 4.1, which will focus on the latest developments as well as examples of best practices. In addition to organising events on the days reserved for trade visitors ITB Berlin will have information for students and career starters on events and industry-hosted parties during the evenings of the show. These include the ITB Berlin Crew Night and the Student Battle, at which students from the universities at the show will be competing for the ITB Cup. And for those who are interested, the website at www.visitberlin.de/de/erleben/nightlife offers tips on how to spend one’s evenings in the capital away from the exhibition grounds. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin Business Travel Days: Knowing what is important tomorrow

Meeting place for business travel and event managers at the world’s leading travel trade show – outstanding papers and workshops – latest: Peter Schaar, former Federal Commissioner for Data Protection and Freedom of Information, will speak about ”leaving a data trail on one’s travels – how accessible should traveller information be?“ From 5 to 7 March 2014 the Business Travel Days at ITB Berlin will be where business travel and event managers can meet to find out about new ideas and obtain first-hand knowledge. The two slogans of the three-day event are ”Creating added value for today” and “Knowing what is important tomorrow.“ The paper due to be held by Peter Schaar, until late in 2013 the Federal Commissioner for Data Protection and Freedom of Information, is certain to spark debate. On Thursday, 8 March he will be speaking about ”leaving a data trail on one’s travels – how accessible should traveller information be?” One of the items he will discuss is the topical and controversial issue of IATA’s new distribution capability, which is a main element of its sales concept. He will also address the issue of the excessive amounts of data being collected by security agencies. Another highlight will be the keynote speech by Prof. Dr. Ulrich Walter, who in 1993 was an astronaut on board the Space Shuttle and who is currently the chair of the Aerospace Systems Department at the Technical University of Munich. His report entitled ‘Travelling with NASA’, which is sponsored by AirPlus International, includes a fascinating ‘Photographic journey around the Earth’, his view on the prospects for space tourism and his personal experiences of settling travel expenses with NASA. This year, a Business Travel Theme Day will be taking place for the first time. On Friday, 7 March the focus will be on “efficiently managing employees abroad.“ Michael H. Wurche’s report, which is sponsored by the Result Group, is equally fascinating. Formerly a national Lufthansa representative in Bolivia, in 1983 he was held captive by kidnappers for eleven days. He has exploited this brutal experience in a positive way and is now able to give advice on how to avoid dangerous situations. Full details of the programme are available at www.itb-convention.com/program . The Home of Business Travel by ITB & VDR, a lounge in Hall 7.1a, will provide visitors with an opportunity to exchange knowledge and network in a relaxed atmosphere. Following its successful launch last year, the Home of Business Travel, which was set up by Messe Berlin and the German Travel Management Association (VDR), offers a unique meeting area for travel and event managers, young professionals, buyers and office workers from around the world, and is a place where they can find out more about services and options that enable them to optimise their business trips. Co-exhibitors including AirPlus International, Business Visum GmbH, Concur (Germany) GmbH, Derpart Travel Service, Egencia GmbH, FCm Travel Solutions, Holiday Inn Berlin Airport – Conference Centre, SAP and TS24 Travel Solutions will be showcasing solutions for professional management before, during and after business trips. The Home of Business Travel will also focus on furthering participants’ knowledge, with the display area being devoted to holding lectures and discussion rounds at the ITB Business Travel Days. A trade visitor pass to ITB Berlin grants admission to all the lectures and seminars at the Business Travel Days. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .