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New webinars at the ITB Academy this summer

Experts have the latest on LGBT, online reviews and luxury hotels for tourism managers – participation in online seminars is free A knowledge update can be a breath of fresh air. For those keen to broaden their knowledge the ITB Academy is hosting three new webinars with information on the latest tourism topics and surveys. The topics forming part of the free programme organised by ITB Berlin this summer are LGBT case studies, the importance of customer reviews and luxury hotel trends. After registering in advance and signing in on their own PC participants can take part in webinars delivered by experts, which last one hour and provide an opportunity for quick and easily obtained information on important topics. On 18 June 2014 at 9.30 a.m. (CEST) the topic will be ’Gay & Lesbian Tourism – the latest in research, best practices and case studies’. At this webinar, held in English, Rika Jean-Francois, CSR appointee at ITB Berlin and board member of IGLTA, Thom Roth, president of Community Marketing Inc., and Thomas Bömkes, managing director of Diversity Tourism UG, will be explaining the meaning of ’gay-friendly’. In order to illustrate the topic they will be presenting case studies which take a look at destinations and tour operators. Participants will also be given a summary of the 18th LGBT tourism survey carried out by Community Marketing. Online customer reviews are another frequently debated topic. At a webinar on 25 June at 12 noon (CEST) Prof. Dr. Roland Conrady, the science head of the ITB Convention, will be presenting an empirical survey carried out by Universität Worms which was specifically commissioned by ITB Berlin. The topic heading is ’Customer reviews: Reliable for distribution and marketing strategies in the hospitality industry?’. Conrady will be showing how German customers make use of reviews, the response of hotel owners at holiday destinations, and will have information on the market rankings of major portals. The webinar will be held in English. On 16 July at 11 a.m. (CEST) the topic for discussion will be how customers’ demands are changing with regard to luxury hotels. At this event, held in English, Maria Pütz-Willems, editor-in-chief of hospitalityInside.com, and Claudia Roth, coach and advisor on luxury brands, will be debating ’The luxury customer journey…a revolution or back to hospitality roots?“. Together with the participants they will be discussing the five most important stages of the customer journey made by travellers today. Those wishing to taking part can register online for the ITB Academy webinars at http://www.itb-berlin.de/en/AboutITBBerlin/ITBAcademy/Webinars/ . No charges will be made. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2015 will take place from Wednesday to Sunday, 4 to 8 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 4 to 7 March 2015. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2014 a total of 10,147 companies and organisations from 189 countries exhibited their products and services to 174,000 visitors, who included 114,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

New webinars at the ITB Academy this summer

Experts have the latest on LGBT, online reviews and luxury hotels for tourism managers – participation in online seminars is free A knowledge update can be a breath of fresh air. For those keen to broaden their knowledge the ITB Academy is hosting three new webinars with information on the latest tourism topics and surveys. The topics forming part of the free programme organised by ITB Berlin this summer are LGBT case studies, the importance of customer reviews and luxury hotel trends. After registering in advance and signing in on their own PC participants can take part in webinars delivered by experts, which last one hour and provide an opportunity for quick and easily obtained information on important topics. On 18 June 2014 at 9.30 a.m. (CEST) the topic will be ’Gay & Lesbian Tourism – the latest in research, best practices and case studies’. At this webinar, held in English, Rika Jean-Francois, CSR appointee at ITB Berlin and board member of IGLTA, Thom Roth, president of Community Marketing Inc., and Thomas Bömkes, managing director of Diversity Tourism UG, will be explaining the meaning of ’gay-friendly’. In order to illustrate the topic they will be presenting case studies which take a look at destinations and tour operators. Participants will also be given a summary of the 18th LGBT tourism survey carried out by Community Marketing. Online customer reviews are another frequently debated topic. At a webinar on 25 June at 12 noon (CEST) Prof. Dr. Roland Conrady, the science head of the ITB Convention, will be presenting an empirical survey carried out by Universität Worms which was specifically commissioned by ITB Berlin. The topic heading is ’Customer reviews: Reliable for distribution and marketing strategies in the hospitality industry?’. Conrady will be showing how German customers make use of reviews, the response of hotel owners at holiday destinations, and will have information on the market rankings of major portals. The webinar will be held in English. On 16 July at 11 a.m. (CEST) the topic for discussion will be how customers’ demands are changing with regard to luxury hotels. At this event, held in English, Maria Pütz-Willems, editor-in-chief of hospitalityInside.com, and Claudia Roth, coach and advisor on luxury brands, will be debating ’The luxury customer journey…a revolution or back to hospitality roots?“. Together with the participants they will be discussing the five most important stages of the customer journey made by travellers today. Those wishing to taking part can register online for the ITB Academy webinars at http://www.itb-berlin.de/en/AboutITBBerlin/ITBAcademy/Webinars/ . No charges will be made. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2015 will take place from Wednesday to Sunday, 4 to 8 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 4 to 7 March 2015. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2014 a total of 10,147 companies and organisations from 189 countries exhibited their products and services to 174,000 visitors, who included 114,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Call for Entries Announced for National Geographic Travel World Legacy Awards

Applications are being accepted through 20 August 2014 The World Legacy Awards Call for Entries was announced – the result of a groundbreaking collaboration between two giants in the world of travel: National Geographic and ITB Berlin. The National Geographic Society reaches more than 500 million people worldwide each month through its magazines, television, documentaries, radio, books, and other media platforms, products and events. ITB Berlin is the largest travel gathering on the planet, attended annually by nearly 200,000 delegates. The World Legacy Awards will showcase the leading travel and tourism companies, organizations and destinations – ranging from airlines to ecolodges and from cities to countries – that are driving the positive transformation of the travel industry based on sustainable tourism principles and practices. Applications are being accepted now through 20 August 2014, at nationalgeographic.com/worldlegacyawards. Dr. Christian Göke, Chief Executive Officer (CEO) of Messe Berlin, said, “As the world’s largest travel trade show, with a strong commitment to promoting sustainable tourism, we are delighted to partner with National Geographic Travel on the World Legacy Awards.” In addition to being recognized at ITB Berlin during the March 2015 awards ceremony, winners and finalists of the World Legacy Awards will be featured in National Geographic Traveler magazine and other National Geographic media reaching a major global audience. Costas Christ, World Legacy Awards chairman and one of the world’s foremost experts on sustainable tourism, said, “The World Legacy Awards are unprecedented in their scope – bringing the message of sustainable tourism best practices and shining a light on award winners and finalists to millions of travelers all around the world.” Applications are being accepted in five categories: Earth Changers – Recognizing cutting-edge leadership in environmentally friendly business practices and green technology, from renewable energy and water conservation to zero-waste systems and carbon-emission reduction. Sense of Place – Recognizing excellence in enhancing sense of place and authenticity, including implementing vernacular architecture and design and support for the protection of historical monuments, archaeological sites, cultural events, indigenous heritage and artistic traditions. Conserving the Natural World – Recognizing outstanding support for the preservation of nature, restoring natural habitat and protecting rare and endangered species, whether on land or in the oceans. Engaging Communities – Recognizing direct and tangible economic and social benefits that improve local livelihoods, including training and capacity building, fair wages and benefits, community development, health care and education. Destination Leadership – Recognizing destination leadership, including cities, provinces, states, countries and regions that are demonstrating environmental best practices, protection of cultural and natural heritage, benefits to local communities and educating travelers on the principles of sustainability. Finalists will be announced in October 2014 at ITB Asia, and the winners will be announced at a special awards ceremony in March 2015 at ITB Berlin. For more information about the World Legacy Awards and how to apply, visit www.nationalgeographic.com/worldlegacyawards . About National Geographic Travel National Geographic Travel is the travel arm of the National Geographic Society, one of the world’s largest nonprofit scientific and educational organizations, founded in 1888. National Geographic Travel creates meaningful and engaging travel content and experiences through National Geographic Traveler magazine; National Geographic Expeditions; travel books; maps; apps; digital media; and travel photography programs. National Geographic Traveler (eight issues per year) is the world’s most widely read travel magazine and has 14 international editions. It is available by subscription, on newsstands in the United States and Canada, and digitally for tablets. National Geographic Expeditions, the travel program of the Society, offers a variety of unique travel experiences led by top experts to more than 60 destinations across all seven continents. Travel opportunities include family and student expeditions, active adventures, private jet trips and voyages on the six expedition ships in the National Geographic-Lindblad fleet, as well as photography workshops, expeditions and seminars. The National Geographic Travel digital group offers inspiring and authoritative digital travel and adventure content such as trip ideas, photo galleries, blogs and apps. National Geographic Travel Books bring readers curated travel advice and inspiration. Follow National Geographic Travel on Twitter, Facebook and Instagram. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2015 will take place from Wednesday to Sunday, 4 to 8 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 4 to 7 March 2015. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2014 a total of 10,147 companies and organisations from 189 countries exhibited their products and services to 174,000 visitors, who included 114,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Call for Entries Announced for National Geographic Travel World Legacy Awards

Applications are being accepted through 20 August 2014 The World Legacy Awards Call for Entries was announced – the result of a groundbreaking collaboration between two giants in the world of travel: National Geographic and ITB Berlin. The National Geographic Society reaches more than 500 million people worldwide each month through its magazines, television, documentaries, radio, books, and other media platforms, products and events. ITB Berlin is the largest travel gathering on the planet, attended annually by nearly 200,000 delegates. The World Legacy Awards will showcase the leading travel and tourism companies, organizations and destinations – ranging from airlines to ecolodges and from cities to countries – that are driving the positive transformation of the travel industry based on sustainable tourism principles and practices. Applications are being accepted now through 20 August 2014, at nationalgeographic.com/worldlegacyawards. Dr. Christian Göke, Chief Executive Officer (CEO) of Messe Berlin, said, “As the world’s largest travel trade show, with a strong commitment to promoting sustainable tourism, we are delighted to partner with National Geographic Travel on the World Legacy Awards.” In addition to being recognized at ITB Berlin during the March 2015 awards ceremony, winners and finalists of the World Legacy Awards will be featured in National Geographic Traveler magazine and other National Geographic media reaching a major global audience. Costas Christ, World Legacy Awards chairman and one of the world’s foremost experts on sustainable tourism, said, “The World Legacy Awards are unprecedented in their scope – bringing the message of sustainable tourism best practices and shining a light on award winners and finalists to millions of travelers all around the world.” Applications are being accepted in five categories: Earth Changers – Recognizing cutting-edge leadership in environmentally friendly business practices and green technology, from renewable energy and water conservation to zero-waste systems and carbon-emission reduction. Sense of Place – Recognizing excellence in enhancing sense of place and authenticity, including implementing vernacular architecture and design and support for the protection of historical monuments, archaeological sites, cultural events, indigenous heritage and artistic traditions. Conserving the Natural World – Recognizing outstanding support for the preservation of nature, restoring natural habitat and protecting rare and endangered species, whether on land or in the oceans. Engaging Communities – Recognizing direct and tangible economic and social benefits that improve local livelihoods, including training and capacity building, fair wages and benefits, community development, health care and education. Destination Leadership – Recognizing destination leadership, including cities, provinces, states, countries and regions that are demonstrating environmental best practices, protection of cultural and natural heritage, benefits to local communities and educating travelers on the principles of sustainability. Finalists will be announced in October 2014 at ITB Asia, and the winners will be announced at a special awards ceremony in March 2015 at ITB Berlin. For more information about the World Legacy Awards and how to apply, visit www.nationalgeographic.com/worldlegacyawards . About National Geographic Travel National Geographic Travel is the travel arm of the National Geographic Society, one of the world’s largest nonprofit scientific and educational organizations, founded in 1888. National Geographic Travel creates meaningful and engaging travel content and experiences through National Geographic Traveler magazine; National Geographic Expeditions; travel books; maps; apps; digital media; and travel photography programs. National Geographic Traveler (eight issues per year) is the world’s most widely read travel magazine and has 14 international editions. It is available by subscription, on newsstands in the United States and Canada, and digitally for tablets. National Geographic Expeditions, the travel program of the Society, offers a variety of unique travel experiences led by top experts to more than 60 destinations across all seven continents. Travel opportunities include family and student expeditions, active adventures, private jet trips and voyages on the six expedition ships in the National Geographic-Lindblad fleet, as well as photography workshops, expeditions and seminars. The National Geographic Travel digital group offers inspiring and authoritative digital travel and adventure content such as trip ideas, photo galleries, blogs and apps. National Geographic Travel Books bring readers curated travel advice and inspiration. Follow National Geographic Travel on Twitter, Facebook and Instagram. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2015 will take place from Wednesday to Sunday, 4 to 8 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 4 to 7 March 2015. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2014 a total of 10,147 companies and organisations from 189 countries exhibited their products and services to 174,000 visitors, who included 114,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Call for Entries Announced for National Geographic Travel World Legacy Awards

Applications are being accepted through 20 August 2014 The World Legacy Awards Call for Entries was announced – the result of a groundbreaking collaboration between two giants in the world of travel: National Geographic and ITB Berlin. The National Geographic Society reaches more than 500 million people worldwide each month through its magazines, television, documentaries, radio, books, and other media platforms, products and events. ITB Berlin is the largest travel gathering on the planet, attended annually by nearly 200,000 delegates. The World Legacy Awards will showcase the leading travel and tourism companies, organizations and destinations – ranging from airlines to ecolodges and from cities to countries – that are driving the positive transformation of the travel industry based on sustainable tourism principles and practices. Applications are being accepted now through 20 August 2014, at nationalgeographic.com/worldlegacyawards. Dr. Christian Göke, Chief Executive Officer (CEO) of Messe Berlin, said, “As the world’s largest travel trade show, with a strong commitment to promoting sustainable tourism, we are delighted to partner with National Geographic Travel on the World Legacy Awards.” In addition to being recognized at ITB Berlin during the March 2015 awards ceremony, winners and finalists of the World Legacy Awards will be featured in National Geographic Traveler magazine and other National Geographic media reaching a major global audience. Costas Christ, World Legacy Awards chairman and one of the world’s foremost experts on sustainable tourism, said, “The World Legacy Awards are unprecedented in their scope – bringing the message of sustainable tourism best practices and shining a light on award winners and finalists to millions of travelers all around the world.” Applications are being accepted in five categories: Earth Changers – Recognizing cutting-edge leadership in environmentally friendly business practices and green technology, from renewable energy and water conservation to zero-waste systems and carbon-emission reduction. Sense of Place – Recognizing excellence in enhancing sense of place and authenticity, including implementing vernacular architecture and design and support for the protection of historical monuments, archaeological sites, cultural events, indigenous heritage and artistic traditions. Conserving the Natural World – Recognizing outstanding support for the preservation of nature, restoring natural habitat and protecting rare and endangered species, whether on land or in the oceans. Engaging Communities – Recognizing direct and tangible economic and social benefits that improve local livelihoods, including training and capacity building, fair wages and benefits, community development, health care and education. Destination Leadership – Recognizing destination leadership, including cities, provinces, states, countries and regions that are demonstrating environmental best practices, protection of cultural and natural heritage, benefits to local communities and educating travelers on the principles of sustainability. Finalists will be announced in October 2014 at ITB Asia, and the winners will be announced at a special awards ceremony in March 2015 at ITB Berlin. For more information about the World Legacy Awards and how to apply, visit www.nationalgeographic.com/worldlegacyawards . About National Geographic Travel National Geographic Travel is the travel arm of the National Geographic Society, one of the world’s largest nonprofit scientific and educational organizations, founded in 1888. National Geographic Travel creates meaningful and engaging travel content and experiences through National Geographic Traveler magazine; National Geographic Expeditions; travel books; maps; apps; digital media; and travel photography programs. National Geographic Traveler (eight issues per year) is the world’s most widely read travel magazine and has 14 international editions. It is available by subscription, on newsstands in the United States and Canada, and digitally for tablets. National Geographic Expeditions, the travel program of the Society, offers a variety of unique travel experiences led by top experts to more than 60 destinations across all seven continents. Travel opportunities include family and student expeditions, active adventures, private jet trips and voyages on the six expedition ships in the National Geographic-Lindblad fleet, as well as photography workshops, expeditions and seminars. The National Geographic Travel digital group offers inspiring and authoritative digital travel and adventure content such as trip ideas, photo galleries, blogs and apps. National Geographic Travel Books bring readers curated travel advice and inspiration. Follow National Geographic Travel on Twitter, Facebook and Instagram. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2015 will take place from Wednesday to Sunday, 4 to 8 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 4 to 7 March 2015. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2014 a total of 10,147 companies and organisations from 189 countries exhibited their products and services to 174,000 visitors, who included 114,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Buyers’ and exhibitors’ views about ITB Berlin 2014

Buyers Richard Welker, Managing Director, Welldays: “Everybody is here. We are looking for hoteliers and also talking to DMCs. The conference was very useful as we were particularly interested in the online marketing sessions. I am packed with meetings with only a free half hour here or there. Most of my appointments were booked three weeks in advance. If you don’t have an appointment, you won’t be able to get in to meet the right people you need.” Susanne Leinzinger, hotel buyer Montana Touristic GmbH: “ITB Berlin is very big, very impressive. It’s important for us to meet contact here, as well as to see what’s happening in the industry. We’re doing contracts with hotels in Germany only, so most of our meetings were booked one month ahead. You have to know where to go on the fairgrounds, otherwise you can easily be lost.” Jayden Kwak, Team Manager in the Sales & Marketing Division, Jason Travel Service Korea: “We are here to find partners. ITB Berlin is so big, and it’s my first visit. It’s a good thing that ITB Berlin makes such clear directions to get around this large show. It is extremely convenient to have access to the Buyers Circle with lounge.” Exhibitors H.E. Sarradh Kongahaye, the Sri Lankan ambassador to Germany: “This year we look back upon 60 years of diplomatic relations between our two countries. It is also our 48th appearance at ITB Berlin. We are very satisfied with our results at the show and have applied to become the partner country of ITB in the years ahead. That would give us an excellent chance to highlight Sri Lanka’s products and we would gladly make every use of that opportunity“. Thierry Antinori, Emirates’ Executive Vice President and Chief Commercial Officer: “ITB Berlin is a regular fixture in Emirates’ annual event panning for almost 20 years and our participation in 2014 was again an all-round success. Like Emirates’ route network, the exhibition unites new and existing corporate partners, customers and industry stakeholders from six continents. Being a global connector of people and places the trade show in the heart of Europe is a perfect platform for us to demonstrate our product and services and to reaffirm Emirates’ commitment to the European market.” Dieter Zümpel, Managing Director Alltours: “We made the right decision to participate in ITB Berlin 2014 and will be back in the years to come.“ Karin Luize De Carvalho, managing director of EMBRATUR Frankfurt: “This year’s show went very well for us. We had lots of appointments, some of which we already made a month ago. This year a special situation arose. Our tourist board currently has offices in Germany again, so that many people wanted to get in touch.“ Petra Hedorfer, Chair of the German National Tourism Board (DZT): “ITB Berlin went very well for us and gave us the opportunity to show the tourism industry and visitors from around the world, not least at our press conference, what Germany as a tourism destination has to offer. At ITB Berlin, together with our partners in tourism in Germany, we were particularly proud to note a new record in arrivals (71.9 million). That is an excellent start to business in 2014. As the world’s largest and most important B2B platform for the tourism industry ITB Berlin represents an indispensable marketing instrument for us.” Hisham Zaazou, Egyptian minister of tourism: “ITB Berlin gave me a good opportunity to hold important conversations with tourism managers and politicians, particularly with a view towards informing them of the real situation regarding safety in our country.” Andreas M. Gross, chairman of Arbeitsgemeinschaft Zentralamerika: “The show was fantastic in every respect – there were new leads, new products and new opportunities for conducting business.” Christopher James, president of the Hotel and Tourism Association of Trinidad and Tobago: ”The best ITB in 20 years.“ Pilar Cano, president of the Central American Tourism Agency (CATA): ”There were many new leads and we met lots of new business partners. Our exhibitors confirmed that the region offers even greater business prospects.” Jens Bischof, head of Products & Marketing, Lufthansa Passage: “For Lufthansa and for me personally ITB occupies a very important role, which is why ours was one of the most exciting stands where we offered a wide range, exhibiting all our products. The response was awesome.” Nishantha Wickremasinghe, chairman, Sri Lankan Airlines: “ITB gave us the opportunity to discuss the industry’s future and meet old and new customers. This was the best possible platform for us to announce the date of our entry into the Oneworld Alliance.” C.S. Subbiah, manager, Germany & Central Europe, Air India: “It was very important for us to be here and to showcase the good progress we have made. That is why we greatly enlarged our display at ITB and met business partners from the tourism sector and the media.” Mohammed Mubarak Al-Shikely, general manager, Marketing, Oman Air: “For us, the world’s largest travel trade show is the most important place to meet people. Gerd Buchholz, officer responsible for Barrier-free Travel, VisitBerlin: ”There is a growing acceptance of barrier-free travel. We noticed that on the stand. We organised a theme island with a wheelchair and the entire chain of tourism services on the ground. Lots of trade visitors came to us asking us where we were. The project manager of the Federal Project for Barrier-free Destinations in Germany received an invitation to Italy directly on the stand. This is a first step towards creating general awareness. The road ahead is long. Our aim is to dispel images of wheelchairs. Disabilities are manifold, and the idea that everyone can come on board needs to be widely propagated.VisitBerlin took a first decisive step in that direction. Initial surveys on the tourism infrastructure have taken place and we are now waiting on the results in order to provide certification.” Olaf Schlieper, Head of Innovation, Deutsche Zentrale für Tourismus (DZT): ”My personal impression was that this sent out a clear signal regarding barrier-free travel, which in turn forms part of sustainable tourism. The reactions to both topics were very positive. We released two publications here highlighting best practices.” Ingrid Sorat, Germany director of the Slovakian Tourism Centre: “Slovakia welcomes German tourists’ growing interest. In 2013 we registered a 13 per cent increase in visitors. The reactions at ITB were fantastic, both on the stand and at the press lunch, which we organised for the first time.” Statement Aleksandr Martynow, deputy director of the Committee for the Promotion of Tourism in St. Petersburg: “Each year ITB Berlin is a firm fixture on our calendar of events. It is an important event, as the German tourism market has good potential. Many thousands of German tourists visit this diamond among Russian cities.“ Susith Hettihewa, regional general manager for the European Union, Air Astana: “From Air Astana’s point of view ITB is the ideal marketplace for promoting flights to Central Asia among business travellers and tourists alike. Expo 2017 in Astana was already a major topic at the many meetings we had. That will further boost Kazakhstan’s prospects as a tourism destination.“ Markus Kopp, chairman of Mitteldeutsche Flughafen AG: “As the world’s largest travel trade show ITB provides us with an ideal opportunity to show the wide-ranging audiences of trade visitors and the general public what the airports at Leipzig/Halle and Dresden have to offer.“ Dr. Nicolae Platon, director general of the National Tourism Agency of Moldova: “This was our tenth appearance at ITB and our most successful to date. We had a lot of meetings with new customers on our stand and our first press conference at ITB was very well attended. Interest in Europe’s most authentic region is on the rise.” Norbert Fiebig, CEO, DER Touristik: “ITB Berlin 2014 went very well for DER Touristik. So far, tourism has been outstanding this year and ITB Berlin proved once again to be the ideal venue for exchanging ideas and holding talks with our business partners from 150 countries. This is where the tone is set for 2013/2014 to become a new record year for DER Touristik.” Jasmin Taylor, managing director, JT Touristik: “For us, ITB Berlin 2014 was an all-round success. We welcomed numerous business partners and visitors on our stand, including many from abroad. From our point of view the show is the ideal platform for holding key talks.” About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com. Become a fan of ITB Berlin at www.facebook.de/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Buyers’ and exhibitors’ views about ITB Berlin 2014

Buyers Richard Welker, Managing Director, Welldays: “Everybody is here. We are looking for hoteliers and also talking to DMCs. The conference was very useful as we were particularly interested in the online marketing sessions. I am packed with meetings with only a free half hour here or there. Most of my appointments were booked three weeks in advance. If you don’t have an appointment, you won’t be able to get in to meet the right people you need.” Susanne Leinzinger, hotel buyer Montana Touristic GmbH: “ITB Berlin is very big, very impressive. It’s important for us to meet contact here, as well as to see what’s happening in the industry. We’re doing contracts with hotels in Germany only, so most of our meetings were booked one month ahead. You have to know where to go on the fairgrounds, otherwise you can easily be lost.” Jayden Kwak, Team Manager in the Sales & Marketing Division, Jason Travel Service Korea: “We are here to find partners. ITB Berlin is so big, and it’s my first visit. It’s a good thing that ITB Berlin makes such clear directions to get around this large show. It is extremely convenient to have access to the Buyers Circle with lounge.” Exhibitors H.E. Sarradh Kongahaye, the Sri Lankan ambassador to Germany: “This year we look back upon 60 years of diplomatic relations between our two countries. It is also our 48th appearance at ITB Berlin. We are very satisfied with our results at the show and have applied to become the partner country of ITB in the years ahead. That would give us an excellent chance to highlight Sri Lanka’s products and we would gladly make every use of that opportunity“. Thierry Antinori, Emirates’ Executive Vice President and Chief Commercial Officer: “ITB Berlin is a regular fixture in Emirates’ annual event panning for almost 20 years and our participation in 2014 was again an all-round success. Like Emirates’ route network, the exhibition unites new and existing corporate partners, customers and industry stakeholders from six continents. Being a global connector of people and places the trade show in the heart of Europe is a perfect platform for us to demonstrate our product and services and to reaffirm Emirates’ commitment to the European market.” Dieter Zümpel, Managing Director Alltours: “We made the right decision to participate in ITB Berlin 2014 and will be back in the years to come.“ Karin Luize De Carvalho, managing director of EMBRATUR Frankfurt: “This year’s show went very well for us. We had lots of appointments, some of which we already made a month ago. This year a special situation arose. Our tourist board currently has offices in Germany again, so that many people wanted to get in touch.“ Petra Hedorfer, Chair of the German National Tourism Board (DZT): “ITB Berlin went very well for us and gave us the opportunity to show the tourism industry and visitors from around the world, not least at our press conference, what Germany as a tourism destination has to offer. At ITB Berlin, together with our partners in tourism in Germany, we were particularly proud to note a new record in arrivals (71.9 million). That is an excellent start to business in 2014. As the world’s largest and most important B2B platform for the tourism industry ITB Berlin represents an indispensable marketing instrument for us.” Hisham Zaazou, Egyptian minister of tourism: “ITB Berlin gave me a good opportunity to hold important conversations with tourism managers and politicians, particularly with a view towards informing them of the real situation regarding safety in our country.” Andreas M. Gross, chairman of Arbeitsgemeinschaft Zentralamerika: “The show was fantastic in every respect – there were new leads, new products and new opportunities for conducting business.” Christopher James, president of the Hotel and Tourism Association of Trinidad and Tobago: ”The best ITB in 20 years.“ Pilar Cano, president of the Central American Tourism Agency (CATA): ”There were many new leads and we met lots of new business partners. Our exhibitors confirmed that the region offers even greater business prospects.” Jens Bischof, head of Products & Marketing, Lufthansa Passage: “For Lufthansa and for me personally ITB occupies a very important role, which is why ours was one of the most exciting stands where we offered a wide range, exhibiting all our products. The response was awesome.” Nishantha Wickremasinghe, chairman, Sri Lankan Airlines: “ITB gave us the opportunity to discuss the industry’s future and meet old and new customers. This was the best possible platform for us to announce the date of our entry into the Oneworld Alliance.” C.S. Subbiah, manager, Germany & Central Europe, Air India: “It was very important for us to be here and to showcase the good progress we have made. That is why we greatly enlarged our display at ITB and met business partners from the tourism sector and the media.” Mohammed Mubarak Al-Shikely, general manager, Marketing, Oman Air: “For us, the world’s largest travel trade show is the most important place to meet people. Gerd Buchholz, officer responsible for Barrier-free Travel, VisitBerlin: ”There is a growing acceptance of barrier-free travel. We noticed that on the stand. We organised a theme island with a wheelchair and the entire chain of tourism services on the ground. Lots of trade visitors came to us asking us where we were. The project manager of the Federal Project for Barrier-free Destinations in Germany received an invitation to Italy directly on the stand. This is a first step towards creating general awareness. The road ahead is long. Our aim is to dispel images of wheelchairs. Disabilities are manifold, and the idea that everyone can come on board needs to be widely propagated.VisitBerlin took a first decisive step in that direction. Initial surveys on the tourism infrastructure have taken place and we are now waiting on the results in order to provide certification.” Olaf Schlieper, Head of Innovation, Deutsche Zentrale für Tourismus (DZT): ”My personal impression was that this sent out a clear signal regarding barrier-free travel, which in turn forms part of sustainable tourism. The reactions to both topics were very positive. We released two publications here highlighting best practices.” Ingrid Sorat, Germany director of the Slovakian Tourism Centre: “Slovakia welcomes German tourists’ growing interest. In 2013 we registered a 13 per cent increase in visitors. The reactions at ITB were fantastic, both on the stand and at the press lunch, which we organised for the first time.” Statement Aleksandr Martynow, deputy director of the Committee for the Promotion of Tourism in St. Petersburg: “Each year ITB Berlin is a firm fixture on our calendar of events. It is an important event, as the German tourism market has good potential. Many thousands of German tourists visit this diamond among Russian cities.“ Susith Hettihewa, regional general manager for the European Union, Air Astana: “From Air Astana’s point of view ITB is the ideal marketplace for promoting flights to Central Asia among business travellers and tourists alike. Expo 2017 in Astana was already a major topic at the many meetings we had. That will further boost Kazakhstan’s prospects as a tourism destination.“ Markus Kopp, chairman of Mitteldeutsche Flughafen AG: “As the world’s largest travel trade show ITB provides us with an ideal opportunity to show the wide-ranging audiences of trade visitors and the general public what the airports at Leipzig/Halle and Dresden have to offer.“ Dr. Nicolae Platon, director general of the National Tourism Agency of Moldova: “This was our tenth appearance at ITB and our most successful to date. We had a lot of meetings with new customers on our stand and our first press conference at ITB was very well attended. Interest in Europe’s most authentic region is on the rise.” Norbert Fiebig, CEO, DER Touristik: “ITB Berlin 2014 went very well for DER Touristik. So far, tourism has been outstanding this year and ITB Berlin proved once again to be the ideal venue for exchanging ideas and holding talks with our business partners from 150 countries. This is where the tone is set for 2013/2014 to become a new record year for DER Touristik.” Jasmin Taylor, managing director, JT Touristik: “For us, ITB Berlin 2014 was an all-round success. We welcomed numerous business partners and visitors on our stand, including many from abroad. From our point of view the show is the ideal platform for holding key talks.” About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com. Become a fan of ITB Berlin at www.facebook.de/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Buyers’ and exhibitors’ views about ITB Berlin 2014

Buyers Richard Welker, Managing Director, Welldays: “Everybody is here. We are looking for hoteliers and also talking to DMCs. The conference was very useful as we were particularly interested in the online marketing sessions. I am packed with meetings with only a free half hour here or there. Most of my appointments were booked three weeks in advance. If you don’t have an appointment, you won’t be able to get in to meet the right people you need.” Susanne Leinzinger, hotel buyer Montana Touristic GmbH: “ITB Berlin is very big, very impressive. It’s important for us to meet contact here, as well as to see what’s happening in the industry. We’re doing contracts with hotels in Germany only, so most of our meetings were booked one month ahead. You have to know where to go on the fairgrounds, otherwise you can easily be lost.” Jayden Kwak, Team Manager in the Sales & Marketing Division, Jason Travel Service Korea: “We are here to find partners. ITB Berlin is so big, and it’s my first visit. It’s a good thing that ITB Berlin makes such clear directions to get around this large show. It is extremely convenient to have access to the Buyers Circle with lounge.” Exhibitors H.E. Sarradh Kongahaye, the Sri Lankan ambassador to Germany: “This year we look back upon 60 years of diplomatic relations between our two countries. It is also our 48th appearance at ITB Berlin. We are very satisfied with our results at the show and have applied to become the partner country of ITB in the years ahead. That would give us an excellent chance to highlight Sri Lanka’s products and we would gladly make every use of that opportunity“. Thierry Antinori, Emirates’ Executive Vice President and Chief Commercial Officer: “ITB Berlin is a regular fixture in Emirates’ annual event panning for almost 20 years and our participation in 2014 was again an all-round success. Like Emirates’ route network, the exhibition unites new and existing corporate partners, customers and industry stakeholders from six continents. Being a global connector of people and places the trade show in the heart of Europe is a perfect platform for us to demonstrate our product and services and to reaffirm Emirates’ commitment to the European market.” Dieter Zümpel, Managing Director Alltours: “We made the right decision to participate in ITB Berlin 2014 and will be back in the years to come.“ Karin Luize De Carvalho, managing director of EMBRATUR Frankfurt: “This year’s show went very well for us. We had lots of appointments, some of which we already made a month ago. This year a special situation arose. Our tourist board currently has offices in Germany again, so that many people wanted to get in touch.“ Petra Hedorfer, Chair of the German National Tourism Board (DZT): “ITB Berlin went very well for us and gave us the opportunity to show the tourism industry and visitors from around the world, not least at our press conference, what Germany as a tourism destination has to offer. At ITB Berlin, together with our partners in tourism in Germany, we were particularly proud to note a new record in arrivals (71.9 million). That is an excellent start to business in 2014. As the world’s largest and most important B2B platform for the tourism industry ITB Berlin represents an indispensable marketing instrument for us.” Hisham Zaazou, Egyptian minister of tourism: “ITB Berlin gave me a good opportunity to hold important conversations with tourism managers and politicians, particularly with a view towards informing them of the real situation regarding safety in our country.” Andreas M. Gross, chairman of Arbeitsgemeinschaft Zentralamerika: “The show was fantastic in every respect – there were new leads, new products and new opportunities for conducting business.” Christopher James, president of the Hotel and Tourism Association of Trinidad and Tobago: ”The best ITB in 20 years.“ Pilar Cano, president of the Central American Tourism Agency (CATA): ”There were many new leads and we met lots of new business partners. Our exhibitors confirmed that the region offers even greater business prospects.” Jens Bischof, head of Products & Marketing, Lufthansa Passage: “For Lufthansa and for me personally ITB occupies a very important role, which is why ours was one of the most exciting stands where we offered a wide range, exhibiting all our products. The response was awesome.” Nishantha Wickremasinghe, chairman, Sri Lankan Airlines: “ITB gave us the opportunity to discuss the industry’s future and meet old and new customers. This was the best possible platform for us to announce the date of our entry into the Oneworld Alliance.” C.S. Subbiah, manager, Germany & Central Europe, Air India: “It was very important for us to be here and to showcase the good progress we have made. That is why we greatly enlarged our display at ITB and met business partners from the tourism sector and the media.” Mohammed Mubarak Al-Shikely, general manager, Marketing, Oman Air: “For us, the world’s largest travel trade show is the most important place to meet people. Gerd Buchholz, officer responsible for Barrier-free Travel, VisitBerlin: ”There is a growing acceptance of barrier-free travel. We noticed that on the stand. We organised a theme island with a wheelchair and the entire chain of tourism services on the ground. Lots of trade visitors came to us asking us where we were. The project manager of the Federal Project for Barrier-free Destinations in Germany received an invitation to Italy directly on the stand. This is a first step towards creating general awareness. The road ahead is long. Our aim is to dispel images of wheelchairs. Disabilities are manifold, and the idea that everyone can come on board needs to be widely propagated.VisitBerlin took a first decisive step in that direction. Initial surveys on the tourism infrastructure have taken place and we are now waiting on the results in order to provide certification.” Olaf Schlieper, Head of Innovation, Deutsche Zentrale für Tourismus (DZT): ”My personal impression was that this sent out a clear signal regarding barrier-free travel, which in turn forms part of sustainable tourism. The reactions to both topics were very positive. We released two publications here highlighting best practices.” Ingrid Sorat, Germany director of the Slovakian Tourism Centre: “Slovakia welcomes German tourists’ growing interest. In 2013 we registered a 13 per cent increase in visitors. The reactions at ITB were fantastic, both on the stand and at the press lunch, which we organised for the first time.” Statement Aleksandr Martynow, deputy director of the Committee for the Promotion of Tourism in St. Petersburg: “Each year ITB Berlin is a firm fixture on our calendar of events. It is an important event, as the German tourism market has good potential. Many thousands of German tourists visit this diamond among Russian cities.“ Susith Hettihewa, regional general manager for the European Union, Air Astana: “From Air Astana’s point of view ITB is the ideal marketplace for promoting flights to Central Asia among business travellers and tourists alike. Expo 2017 in Astana was already a major topic at the many meetings we had. That will further boost Kazakhstan’s prospects as a tourism destination.“ Markus Kopp, chairman of Mitteldeutsche Flughafen AG: “As the world’s largest travel trade show ITB provides us with an ideal opportunity to show the wide-ranging audiences of trade visitors and the general public what the airports at Leipzig/Halle and Dresden have to offer.“ Dr. Nicolae Platon, director general of the National Tourism Agency of Moldova: “This was our tenth appearance at ITB and our most successful to date. We had a lot of meetings with new customers on our stand and our first press conference at ITB was very well attended. Interest in Europe’s most authentic region is on the rise.” Norbert Fiebig, CEO, DER Touristik: “ITB Berlin 2014 went very well for DER Touristik. So far, tourism has been outstanding this year and ITB Berlin proved once again to be the ideal venue for exchanging ideas and holding talks with our business partners from 150 countries. This is where the tone is set for 2013/2014 to become a new record year for DER Touristik.” Jasmin Taylor, managing director, JT Touristik: “For us, ITB Berlin 2014 was an all-round success. We welcomed numerous business partners and visitors on our stand, including many from abroad. From our point of view the show is the ideal platform for holding key talks.” About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors. Join the ITB Press Network at www.linkedin.com. Become a fan of ITB Berlin at www.facebook.de/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

CLOSING REPORT: Halls fully booked, increase in trade visitors and business volume sets new records

Positive forecasts for the global economy boost the tourism sector – ITB Berlin 2014 confirms its role as the world’s leading travel trade show – increase in international buyers, exhibitors and congress delegates This year’s ITB Berlin sent out very positive signals for the international travel industry. With the global economy expected to recover in the years to come the world’s travel industry has begun 2014 confident of good tourism business. Following a recent period of relatively sluggish growth, particularly in many recession-hit countries, the global travel industry is once again on course for rapid growth. In Germany consumers have ensured that the mood in the travel industry is positive. Backed by a stable employment market, good wage agreements and positive forecasts for economic growth, German citizens aim to spend more money on their holidays than in previous years. This year’s ITB Berlin reported a four per cent rise in trade visitors and an increase in business volume, which Messe Berlin estimates reached 6.5 billion euros. The focus of the world’s leading travel trade fair, which came to an end on Sunday, was on travel bookings via smartphones and tablets and on sustainable practices in the travel industry. Dr. Christian Göke, CEO of Messe Berlin: “Never before was there such an emphasis on innovation as at this year’s ITB Berlin. The mood among exhibitors and visitors at this year’s show was one of euphoria, which over the last five days could be felt everywhere on the Berlin Exhibition Grounds. The world’s leading travel trade show had an even more positive impact on trade buyers and holidaymakers than in previous years.“ Among the countries on the Mediterranean Greece and Spain reported particularly high growth. In 2013, numbers visiting Spain reached a new record. Germany and Europe have become increasingly popular with travellers from Asia. At this year’s ITB Berlin numerous hotels and holiday resorts not only exhibited on the stands of the various countries and regions but also hosted their own displays in the halls. In its role as a think tank, the ITB Berlin Convention has become a firm fixture for trend scouts operating within the international travel industry. More than ever, Berlin is where innovative travel trends are shown. Luxury travel was a key topic that attracted keen visitor interest. From 5 to 9 March 2014, 10,147 exhibitors from 189 countries – more than two-thirds of whom came from abroad – were represented in 26 halls which were booked to capacity. Overall, some 114,000 trade visitors (2013: 109,616) travelled to Berlin. This year there was a slight increase again in buyers from the USA and the Middle East. The ITB Berlin Convention registered record levels of attendance. A total of 22,000 took part in around 200 lectures, discussions and workshops, over 5 percent more than in 2013. Social Media and Mobile Travel Services proved to be major visitor attractions. Once again, the matchmaking event for bloggers and exhibitors met with an extremely positive response. Over a period of two days 2,000 events took place attended by 120 exhibitors and bloggers from 25 countries. Visitors thronged the halls on the Saturday of the show. Despite the warm weather for this time of year more than 60,000 members of the general public came to find out about the wide-ranging information on offer from exhibitors and providers of niche market products. As in 2013, visitors at the weekend were able to book their tours directly at ITB Berlin. A poll among visitors revealed that around 50 per cent intended to book a trip. On average, each visitor spent around 2,000 euros on a holiday trip. Close to one-third of the companies exhibiting sold travel products to the end consumer. Christian Göke: “It was not only our visitors who responded positively to this new service. For exhibitors as well it makes ITB Berlin even more attractive and offers a ’test market’.“ Big success for the partner country Mexico Mexico, this year’s partner country, fascinated its visitors on the eve of ITB Berlin with a dazzling programme of entertainment and a fascinating multimedia show which highlighted its cultural treasures. Inside the display halls Mexico put on a show of traditional music and dance performances, served authentic Mexican dishes, exhibited colourful handicrafts from the various regions and whetted visitors’ appetites for holidaying in a country with so many different attractions. Using interactive media visitors were able to go on a virtual trip to Mexico and take their experiences back home. Claudia Ruiz Massieu, Minister of Tourism of Mexico: “Mexico shares its joy and satisfaction at the results of ITB. As the partner country in 2014 it was a great opportunity to showcase our country and destinations. ITB Berlin is the most important platform for tourism and we were able to show a sophisticated, modern and diverse Mexico. We offered a taste of Mexico´s cultural and natural destinations as well as our food and handicrafts. It was also an opportunity to share President Enrique Peña Nieto’s vision and commitment to tourism as an engine of economic growth and social development. We invite you to visit our changing, moving and growing country, because in order to experience Mexico you have to “Live it to believe it”. Taleb Rifai, General Secretary of UNWTO: “I must congratulate ITB on another great success. ITB 2014 reflected the vitality of the tourism sector extremely well and I must particularly commend ITB for its Corporate Social Responsibility Programme which, year after year, reminds us all that with the continuous growth of tourism comes a great responsibility.” Dr. Michael Frenzel, president of the Federal Association of the German Tourism Industry (BTW): “ITB Berlin has come to a successful conclusion and the overall mood was positive. People have their sights set firmly on their next holiday, as shown in many of the surveys presented here. What is also clear is the importance of such an up-to-the-minute event, as well as of keeping in touch with business partners and customers in a society dominated by the digital revolution. Numerous politicians expressed their satisfaction with the positive impact that tourism has on industry and society. In that context it is all the more difficult to understand the many policy decisions, those currently imposed as well as those planned for the future, which weigh heavily on our industry. The aviation tax in particular is a source of major concern to many of our enterprises, as was made clear to me again in many conversations at the show. The tax is a burden on Germany’s commercial aviation business, which is of major importance to tourism. It undermines growth and should be scrapped once and for all.” Jürgen Büchy, president of the German Travel Association (DRV): ”The prospects are very good for the tourism industry. German citizens are as keen as ever to travel and business in selling tours for the upcoming holiday season is booming. The number of early bookings gives us good reason to believe that Germans will be travelling even more than in the past. I am confident that traditionally popular destinations on the Mediterranean will benefit. At ITB we noted a growing interest in long-haul destinations. More and more Germans are not only keen to visit sunny places, beaches and the sea, but have become interested in the natural, cultural and historical attractions that other countries have to offer. Thus, everything points to 2014 being a successful year for the tourism industry. That will benefit travel agencies, tour operators, national representations and every company in the tourism sector. It is a long time since I experienced such a positive mood at ITB. That bodes well for 2014. As the leading association representing the tourism industry we forecast that overall the market will expand by two to four per cent. Barring unforeseen events, even five per cent is a realistic possibility.” Christine Duffy, President & CEO, Cruise Lines International Association (CLIA): “Seeing this amount of attendees, one thing is clear: ITB Berlin Congress has become a must-attend event for the entire travel industry. Why? Because really all segments of travel meet here to intensify relations and talk about new trends – where we are going, how tourism impacts on the economy and why leaders are so excited to be part of this industry.” High level of media attention and political interest Around 5,700 accredited journalists from 81 countries and some 300 bloggers from 25 countries reported on events at ITB Berlin. Politicians and diplomats from Germany and abroad were present at the show. In addition to 125 foreign delegations, Thailand’s Princess Ubolratana Mahidol also attended the show. 97 ambassadors from around the world, 44 ministers from abroad foreign a numerous undersecretaries were also present. Vice Chancellor and Federal Economics and Energy Minister Sigmar Gabriel, Federal Minister of Justice and Consumer Protection Heiko Maas and Governing Mayor of Berlin Klaus Wowereit came to find out what the travel industry had to offer. You can find more comments from exhibitors on the internet at www.itb-berlin.com under the section heading Press Service / Press Releases. Next year, ITB Berlin will be taking place from Wednesday, 4 to Sunday 8 March. Mongolia is the official partner country of ITB 2015. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 took place from Wednesday, 5 to Sunday, 9 March, and from Wednesday to Friday was open to trade visitors only. Parallel with the trade show, the ITB Berlin Convention, the largest travel industry event of its kind in the world, was held from Wednesday, 5 to Friday, 7 March 2014. More details are available at www.itb-berlin.com . ITB Berlin is the world’s leading travel trade show. In 2014 a total of 10,147 exhibitors from 189 countries displayed their products and services to 170,000 visitors, who included 114,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Media Centre / Press Releases. Make use of our information service and subscribe to our RSS feeds .

CLOSING REPORT: Halls fully booked, increase in trade visitors and business volume sets new records

Positive forecasts for the global economy boost the tourism sector – ITB Berlin 2014 confirms its role as the world’s leading travel trade show – increase in international buyers, exhibitors and congress delegates This year’s ITB Berlin sent out very positive signals for the international travel industry. With the global economy expected to recover in the years to come the world’s travel industry has begun 2014 confident of good tourism business. Following a recent period of relatively sluggish growth, particularly in many recession-hit countries, the global travel industry is once again on course for rapid growth. In Germany consumers have ensured that the mood in the travel industry is positive. Backed by a stable employment market, good wage agreements and positive forecasts for economic growth, German citizens aim to spend more money on their holidays than in previous years. This year’s ITB Berlin reported a four per cent rise in trade visitors and an increase in business volume, which Messe Berlin estimates reached 6.5 billion euros. The focus of the world’s leading travel trade fair, which came to an end on Sunday, was on travel bookings via smartphones and tablets and on sustainable practices in the travel industry. Dr. Christian Göke, CEO of Messe Berlin: “Never before was there such an emphasis on innovation as at this year’s ITB Berlin. The mood among exhibitors and visitors at this year’s show was one of euphoria, which over the last five days could be felt everywhere on the Berlin Exhibition Grounds. The world’s leading travel trade show had an even more positive impact on trade buyers and holidaymakers than in previous years.“ Among the countries on the Mediterranean Greece and Spain reported particularly high growth. In 2013, numbers visiting Spain reached a new record. Germany and Europe have become increasingly popular with travellers from Asia. At this year’s ITB Berlin numerous hotels and holiday resorts not only exhibited on the stands of the various countries and regions but also hosted their own displays in the halls. In its role as a think tank, the ITB Berlin Convention has become a firm fixture for trend scouts operating within the international travel industry. More than ever, Berlin is where innovative travel trends are shown. Luxury travel was a key topic that attracted keen visitor interest. From 5 to 9 March 2014, 10,147 exhibitors from 189 countries – more than two-thirds of whom came from abroad – were represented in 26 halls which were booked to capacity. Overall, some 114,000 trade visitors (2013: 109,616) travelled to Berlin. This year there was a slight increase again in buyers from the USA and the Middle East. The ITB Berlin Convention registered record levels of attendance. A total of 22,000 took part in around 200 lectures, discussions and workshops, over 5 percent more than in 2013. Social Media and Mobile Travel Services proved to be major visitor attractions. Once again, the matchmaking event for bloggers and exhibitors met with an extremely positive response. Over a period of two days 2,000 events took place attended by 120 exhibitors and bloggers from 25 countries. Visitors thronged the halls on the Saturday of the show. Despite the warm weather for this time of year more than 60,000 members of the general public came to find out about the wide-ranging information on offer from exhibitors and providers of niche market products. As in 2013, visitors at the weekend were able to book their tours directly at ITB Berlin. A poll among visitors revealed that around 50 per cent intended to book a trip. On average, each visitor spent around 2,000 euros on a holiday trip. Close to one-third of the companies exhibiting sold travel products to the end consumer. Christian Göke: “It was not only our visitors who responded positively to this new service. For exhibitors as well it makes ITB Berlin even more attractive and offers a ’test market’.“ Big success for the partner country Mexico Mexico, this year’s partner country, fascinated its visitors on the eve of ITB Berlin with a dazzling programme of entertainment and a fascinating multimedia show which highlighted its cultural treasures. Inside the display halls Mexico put on a show of traditional music and dance performances, served authentic Mexican dishes, exhibited colourful handicrafts from the various regions and whetted visitors’ appetites for holidaying in a country with so many different attractions. Using interactive media visitors were able to go on a virtual trip to Mexico and take their experiences back home. Claudia Ruiz Massieu, Minister of Tourism of Mexico: “Mexico shares its joy and satisfaction at the results of ITB. As the partner country in 2014 it was a great opportunity to showcase our country and destinations. ITB Berlin is the most important platform for tourism and we were able to show a sophisticated, modern and diverse Mexico. We offered a taste of Mexico´s cultural and natural destinations as well as our food and handicrafts. It was also an opportunity to share President Enrique Peña Nieto’s vision and commitment to tourism as an engine of economic growth and social development. We invite you to visit our changing, moving and growing country, because in order to experience Mexico you have to “Live it to believe it”. Taleb Rifai, General Secretary of UNWTO: “I must congratulate ITB on another great success. ITB 2014 reflected the vitality of the tourism sector extremely well and I must particularly commend ITB for its Corporate Social Responsibility Programme which, year after year, reminds us all that with the continuous growth of tourism comes a great responsibility.” Dr. Michael Frenzel, president of the Federal Association of the German Tourism Industry (BTW): “ITB Berlin has come to a successful conclusion and the overall mood was positive. People have their sights set firmly on their next holiday, as shown in many of the surveys presented here. What is also clear is the importance of such an up-to-the-minute event, as well as of keeping in touch with business partners and customers in a society dominated by the digital revolution. Numerous politicians expressed their satisfaction with the positive impact that tourism has on industry and society. In that context it is all the more difficult to understand the many policy decisions, those currently imposed as well as those planned for the future, which weigh heavily on our industry. The aviation tax in particular is a source of major concern to many of our enterprises, as was made clear to me again in many conversations at the show. The tax is a burden on Germany’s commercial aviation business, which is of major importance to tourism. It undermines growth and should be scrapped once and for all.” Jürgen Büchy, president of the German Travel Association (DRV): ”The prospects are very good for the tourism industry. German citizens are as keen as ever to travel and business in selling tours for the upcoming holiday season is booming. The number of early bookings gives us good reason to believe that Germans will be travelling even more than in the past. I am confident that traditionally popular destinations on the Mediterranean will benefit. At ITB we noted a growing interest in long-haul destinations. More and more Germans are not only keen to visit sunny places, beaches and the sea, but have become interested in the natural, cultural and historical attractions that other countries have to offer. Thus, everything points to 2014 being a successful year for the tourism industry. That will benefit travel agencies, tour operators, national representations and every company in the tourism sector. It is a long time since I experienced such a positive mood at ITB. That bodes well for 2014. As the leading association representing the tourism industry we forecast that overall the market will expand by two to four per cent. Barring unforeseen events, even five per cent is a realistic possibility.” Christine Duffy, President & CEO, Cruise Lines International Association (CLIA): “Seeing this amount of attendees, one thing is clear: ITB Berlin Congress has become a must-attend event for the entire travel industry. Why? Because really all segments of travel meet here to intensify relations and talk about new trends – where we are going, how tourism impacts on the economy and why leaders are so excited to be part of this industry.” High level of media attention and political interest Around 5,700 accredited journalists from 81 countries and some 300 bloggers from 25 countries reported on events at ITB Berlin. Politicians and diplomats from Germany and abroad were present at the show. In addition to 125 foreign delegations, Thailand’s Princess Ubolratana Mahidol also attended the show. 97 ambassadors from around the world, 44 ministers from abroad foreign a numerous undersecretaries were also present. Vice Chancellor and Federal Economics and Energy Minister Sigmar Gabriel, Federal Minister of Justice and Consumer Protection Heiko Maas and Governing Mayor of Berlin Klaus Wowereit came to find out what the travel industry had to offer. You can find more comments from exhibitors on the internet at www.itb-berlin.com under the section heading Press Service / Press Releases. Next year, ITB Berlin will be taking place from Wednesday, 4 to Sunday 8 March. Mongolia is the official partner country of ITB 2015. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2014 took place from Wednesday, 5 to Sunday, 9 March, and from Wednesday to Friday was open to trade visitors only. Parallel with the trade show, the ITB Berlin Convention, the largest travel industry event of its kind in the world, was held from Wednesday, 5 to Friday, 7 March 2014. More details are available at www.itb-berlin.com . ITB Berlin is the world’s leading travel trade show. In 2014 a total of 10,147 exhibitors from 189 countries displayed their products and services to 170,000 visitors, who included 114,000 trade visitors. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . 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